Associate Brand Manager - Klondike Performance

Job Title: Ice Cream US Associate Brand Manager, Klondike Performance

Location: Englewood Cliffs,New Jersey

Terms & Conditions: Full-Time  

If you want to work for a global, leading Ice Cream player with €7.9bn turnover in 2023, come join Unilever Ice Cream! The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brand equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben & Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent as we build our diverse and inclusive culture. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

JOB PURPOSE:

Klondike is one of the biggest and most iconic Ice Cream Novelties brands in America. Ice Cream is a category with complete interdependency between supply chain, customer marketing, finance and marketing. As such, this role will flex across the traditional brand marketing roles to help drive the business forward.

The ideal candidate will drive the business with out-of-the-box ideas, strong leadership of the cross-functional team, and by challenging the status quo to get things done more efficiently. In this role, you’ll handle forecasts, agency relationships, and data analysis for the Klondike business. The person who will be successful in this position is motivated, engaged, and passionate about taking on lots of responsibility and being a partner in driving growth. Close and collaborative work across our Brand Innovation team and Performance/Operations team are a must. Only as a team will we accomplish what we need to in the face of some of the hardest competitive intensity in the category. This will be a very rewarding position - results are immediate and recognizable in-market. The team is fun and has a glass half full attitude. The same attitude needs to be present in the applicant.

KEY RESPONSIBILITIES:

• Associate Brand Manager - Performance for Klondike responsibilities include, but are not limited to:
• Work with inter-agency and cross-functional teams to achieve brand objectives delivering brilliant brand building marketing plans (including media, PR, influencer, and shopper marketing initiatives)
• Manage the marketing budget, enabling the brand to get the most out of its resources and meeting financial targets 
• Help to implement the Klondike digital agenda as we continue to up our expertise in the digital space
• Leverage analytical skills to lead the business forecasting process
• Work with Channel & Customer Strategy team to make price & promotion recommendations, as well as land new innovations and retailer-specific activations
• Assist in the development and execution of plans to deliver growth and profit targets including innovation go-to-market and driving the core
• Deep understanding of the competitive and customer environment including syndicated data and share analysis
• Support Sr. Brand Manager with development of brand strategy and long-range brand plans
• Lead, manage, and motivate cross-functional team to accomplish brand goals, objectives, and key initiatives

WHAT YOU NEED TO SUCCEED:

Minimum Requirements:

• Bachelor degree required, MBA a plus
• 3+ years’ experience in Brand Marketing, preferably CPG
• Strong analytical skills
• Clear demonstration of successful, consistent delivery to the business
• Clear demonstration of project management & leadership skills
• Experience/ability leading cross-functional teams, agencies and media partners 
• Proven record of drive and initiative with outstanding interpersonal and communication skills
• Ability to operate in a dynamic environment, and to provide innovative approaches in a team-based structure  

LEADERSHIP:   

Critical SOL (Standards of Leadership) Behavior

• PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
• PASSION FOR H