Vice President, Vertical Sales Strategy – Financial Services & Insurance

Job Description

Position Overview:

The Vertical Sales Strategist plays a pivotal role in driving sales and revenue growth within a specific industry vertical or market segment.  Responsibility will be to develop and execute comprehensive sales strategies tailored to meet the unique needs and challenges of the target industry.  This role will collaborate with various teams, including marketing, product development, and customer success, to create and implement effective go-to-market plans that maximize business opportunities within the designated vertical across Data, MarTech, and AdTech solutions.

Key Responsibilities:

• Industry Analysis: Have a deep understanding of the vertical's key issues, challenges, buying behaviors, and opportunities relative to data-driven marketing and measurement.
• Sales Strategy Development: Formulate strategic plans to penetrate the vertical and drive revenue growth. Identify key accounts, target markets, and customer segments to focus on. Develop sales tactics and initiatives aligned with the overall business objectives.
• Collaborative Planning: Work closely with the sales, marketing, and product teams to align strategies and coordinate efforts effectively. Develop a cohesive approach to address customer needs and position the company's products or services as the preferred solutions within the vertical.
• Customer Relationship Building: Establish and maintain strong relationships with key stakeholders, decision-makers, and influencers in the vertical. Understand their unique challenges and requirements and tailor sales approaches to meet their specific needs.
• Sales Enablement: Provide Sales Training with the necessary tools, resources, and training required to effectively sell to the target vertical. Create compelling sales collateral, presentations, and case studies that demonstrate the value proposition for the vertical's customers.
• Performance Tracking: Monitor and analyze sales performance metrics within the vertical. Identify areas for improvement and implement corrective actions to ensure targets are met or exceeded.
• Market Positioning: Develop and communicate a clear and differentiated value proposition for the company's products or services within the vertical. Position the company as a thought leader and expert in the industry to build credibility and trust.
• Stay Abreast of Industry Trends: Continuously stay up to date with industry developments, changes in regulations, and new emerging opportunities. Proactively identify potential challenges and opportunities for the organization.

Qualifications and Skills:

• Bachelor's degree in Business, Marketing, or a related field (advanced degree preferred).
• Proven experience in sales strategy development and execution, preferably within a specific industry or market segment.
• Experience across MarTech and AdTech platforms and solutions.
• In-depth knowledge of the target industry's dynamics, trends, and customer needs.
• Excellent analytical and problem-solving skills to identify opportunities and drive effective strategies.
• Strong communication and presentation abilities to articulate complex concepts and ideas clearly.
• Collaborative and team-oriented mindset to work effectively with cross-functional teams.
• Results-oriented with a track record of achieving sales targets and business objectives.
• Adaptability and ability to thrive in a fast-paced and dynamic environment.
• Proficiency in using CRM tools and sales analytics software.

As a Vertical Sales Strategist, you will be at the forefront of driving the company's growth within a specific industry. Your strategic acumen and ability to build strong relationships with key stakeholders will be instrumental in capturing new market opportunities and achieving business success.

Additional Information

About Epsilon

Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.

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