Regional Marketing Manager, North America Higher Education (USA REMOTE)

Company Description

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, Ouriginal and ProctorExam.

Turnitin has offices in Australia, India, Indonesia, Germany, Japan, Korea, Mexico, the Netherlands, the Philippines, Sweden, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.

Job Description

Responsible for the development of the overall territory regional marketing strategy as well as the creation and execution of marketing plans that satisfy the objectives of the territories in this region; Responsible for driving marketing qualified leads and generating enough pipeline to ensure your region achieves its overall financial goals.

Key Responsibilities and Outputs

• Leading and managing go-to-market marketing strategies and activities for the different territories in North America for both new and existing higher education business;
• Creating solid briefs and marketing plans in alignment with each territory/market within their region;
• Collecting market insights and developing a deeper understanding of the always changing market dynamics in you region; 
• Liaising and collaborating with a shared services team of marketing specialists to execute your campaigns and activities, including events, webinars, communications and digital advertising; 
• Utilizing pre-defined programmes, campaigns and templates from the global marketing team that you will fine tune, hone and/or localize to meet the needs of the territory; 
• Identifying and developing regional relevant partnerships that support driving new demand for Turnitin’s solutions; 
• Executing on time and within budget, monitoring, measuring and reporting on marketing campaigns and activities, course correcting when necessary; 
• Agreeing on plans and reporting quarterly to territory sales leaders and wider executives; 
• Always learning, looking to improve and seeking innovative ways to impact pipeline growth.

Qualifications

Essential

• B2B demand generation experience in North America. 
• At least 5 years marketing experience working closely with and supporting demand generation marketing, marketing briefs and cross-functional project management.
• Proven ability to plan, develop, manage, organize, and execute marketing strategy and activity across multiple markets and channels.
• Excellent written and verbal communication.
• Proficient (or expert) in marketing automation and CRM systems such as Pardot and Salesforce.
• Proficient (or expert) in reporting on marketing activity in relation to ARR opportunity.

Desirable

• Experience and knowledge in the edtech industry. 
• Enjoy taking charge of territory focused marketing programs, detailed planning, proactive communication, and flawlessly delivering memorable marketing experiences that support our sales goals for both new and existing business.
• Experience in working and interfacing with Sales teams.

Additional Information

The expected annual base salary range for this position is: $85,000/year to $100,000/year. This position is bonus eligible / commission-based.
As a Remote-First company, actual compensation will be provided in writing at the time of offer, if extended, and is determined by work location and a range of other relevant factors, including but not limited to: experience, skills, degrees, licensures, certifications, and other job-related factors. Internal equity, market and organizational factors are also considered.

Total Rewards @ Turnitin
Turnitin maintains a Total Rewards package that is competitive within the local job market. People tend to think about their Total Rewards monetarily — solely as regular pay plus bonus or commission. This is what they earn in exchange for what they do. However, Turnitin delivers more than just these components. Beyond the intrinsic rewards of making a difference in the lives of educators, administrators, learners and researchers around the world, and thriving in an organization that is free of politics and full of humble, inclusive and collaborative teammates, the extrinsic rewards at Turnitin include generous time off and health and welln