Become a part of our caring community and help us put health first
 

Humana’s Primary Care Organization (PCO) is looking for a Senior Product Marketer to join the Local Acquisition Strategy team. The Primary Care Organization is Humana’s senior-focused healthcare provider. Our national primary care centers provide value-based care and represent more than 300+ physician practices, 750+ clinicians, and 300k+ patients across 25+ markets. The Primary Care Organization (PCO) is in the midst of significant growth. As a Senior Marketing Associate (internally known as a Senior Product Marketer) on the Local Acquisition Strategy team, you will be an important part of the Marketing team and vital to the success of the PCO. We’re looking for a talented marketer who will play a key role in developing marketing strategies that deliver growth and build the CenterWell and Conviva brands supporting our Management Service Organization (MSO) business.

What you’ll do…

Reporting to a Lead on the Local Marketing Strategy team, this role is responsible for driving strategic planning with key business partners at the market level. You will ensure a comprehensive understanding and translation of business goals into actionable marketing strategies. Working closely with the Integrated Marketing team, you’ll ensure campaigns align with business objectives, foster seamless communication, and drive measurable impact.

Key Role Functions

• Serve as the primary marketing liaison for senior business leaders, driving strategic planning, thoughtful socialization, and performance analysis throughout the customer journey

• Lead the development of market-level marketing strategies that align with PCO’s overall objectives and drive patient acquisition

• Act as the marketing expert for PCO’s market leadership team and collaborate closely with Integrated Marketing to align annual marketing plans

• Develop a deep understanding of market-level consumer insights, emerging trends, and competitive dynamics to drive innovative marketing strategies

• Analyze performance data to identify opportunities, develop strategic recommendations and pitch solutions to senior leadership—including projected financial modeling

• Partner with the growth team to align business strategies with consumer intelligence, ensuring marketing efforts are data-driven and impactful

You’ll Sweep Us Off Our Feet If You…

• See patterns where others see noise, transforming insights into action and crafting strategies that keep us ahead of the curve

• Can translate complex data into clear, compelling insights—turning numbers into stories that drive action

• Have excellent interpersonal, organizational, written, and verbal communication skills, with proven experience in writing, building, and delivering presentations

• Have strong experience across traditional and emerging marketing channels, including TV, search, digital, and social

• Thrive in a fast-paced environment, collaborating effectively while managing multiple priorities

• Are a self-starter who takes initiative and gets things done—big or small

• Are results-driven, motivated by goals and metrics, and consistently strive to exceed them

• Aren’t fazed by ambiguity and setbacks—you thrive in complexity and are ever-optimistic

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree or equivalent related work experience

• 5+ years of experience in business strategy, marketing strategy, digital marketing, or media marketing

• Strong data-driven mindset with the ability to translate insights into winning marketing strategies

• Persuasive storyteller with strong executive presence and the ability to communicate effectively with senior leaders

• Expertise in marketing frameworks and strategic planning

• Critical thinker with strong problem-solving skills and a resourceful, solutions-oriented approach

• Highly collaborative with excellent relationship-building skills, able to engage diverse stakeholders and gain buy-in

• Self-starter with strong organizational skills, initiative, and follow-through

Preferred Qualifications

• Experience in performance marketing

• A great sense of humor

Additional Information 

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps