Business Lead - Health, Beauty, & B2B

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

The Opportunity:

We’re seeking a dynamic and strategic Business Lead to oversee a portfolio of clients within the Health, Beauty, and B2B verticals. This is a senior leadership role responsible for steering integrated marketing strategies across paid media, e-retail marketplaces, ecommerce, and creative channels. You’ll be the cornerstone of client success—balancing visionary leadership with hands-on business management.

As a Business Lead, you will shape strategic client roadmaps, inspire multi-disciplinary teams, and drive portfolio growth by fostering deep partnerships rooted in business impact, and, you will be part of our Agency Leadership team. You will also serve as a subject matter expert across industry trends, emerging platforms, and performance-driving tactics for your clients and your Code3 team. 

What you’ll do:

Business Leads at Code3 ensure high client and employee retention, focus on growing revenue within their portfolio of accounts through both organic growth and successfully onboarding new clients. They strive to become vertical industry domain experts across all our service offerings. Their strong leadership drives their teams to manage client expectations and exceed performance goals.

Client & Business Leadership

• Own and expand strategic partnerships across a portfolio of high-value clients through sponsorship of accounts.
• Collaborate with our Growth team on leading new business pitches within the Health, Beauty, and B2B verticals,
• Lead integrated media, creative, and commerce engagements across paid social, search, programmatic, and marketplace platforms (e.g., Amazon, Walmart).
• Deliver proactive insights and thought leadership to guide client growth amidst evolving market landscapes.
• Collaborate with cross-agency partners and internal teams to deliver seamless, omnichannel strategies.
• Oversee business operations, including forecasting, budgeting, contract oversight, and performance analysis.
• Drive revenue growth through organic expansion and new business opportunities.

People & Team Leadership

• Mentor and develop direct reports across client partnerships while guiding cross-functional teams (Creative, Activation, Strategy).
• Promote a culture of accountability, curiosity, and continuous learning.
• Lead strategic planning sessions, learning workshops, and capability-building initiatives.

Vertical & Market Expertise

• Serve as the expert voice of Health, Beauty, and B2B verticals—developing competitive intelligence and performance benchmarks.
• Partner with Practice Leads to align solutions with evolving client needs.
• Pilot and scale successful strategies across clients through a test-and-learn mindset.

Who will love this role:

• A bold, business-savvy marketer with a deep understanding of integrated media and digital commerce.
• An entrepreneurial leader, comfortable navigating ambiguity and transforming insights into action.
• A curious, strategic/analytical mind, skilled at balancing strategic thinking with executional excellence.
• A client whisperer, exceptional at building executive-level relationships and inspiring high-performance teams.

You should have:

• 10+ years in digital marketing, preferably in an agency or brand-side leadership role.
• Proven experience across retail marketplaces (Amazon, Walmart) and paid media channels.
• Demonstrated success in scaling business growth, team leadership, and client satisfaction.
• Strong financial acumen and experience managing budgets and profitability.
• Experience within Health, Beauty, and/or B2B verticals strongly preferred.

Perks and Benefits:

• Full medical, dental, and vision benefits as well as generous retirement program 
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday clos