Director of Sales and Marketing

Description

Who We Are:

Join our innovative team at NHOMS | MassOMS and play an essential role in creating outstanding experiences for our clients, partners, and communities. By embracing our core values of innovation, compassion, accessibility, and one team, you will play a part in a mission to make a lasting impact on our organization's growth and success. 

Our core values center around healing first for our patients. Members of our team approach each day with compassion for both patients and colleagues. We promote innovation on every level and ensure we are accessible to one another as we work as one team.

We are searching for individuals who can help us continue pursuing our goal of reaching prospective patients and helping to transform their lives all while having a little fun!

Position Summary:

The Director of Sales and Marketing plays a pivotal role in driving revenue growth for oral surgery procedures through strategic sales initiatives, comprehensive training, and dynamic leadership of a team of Implant Treatment Coordinators (ITCs). This position is responsible for tracking, analyzing, and optimizing the performance of all patient-facing staff to ensure exceptional results. Additionally, the role oversees the success of marketing events and campaigns, manages the marketing budget, and ensures all marketing materials align seamlessly with our brand identity, reinforcing a strong and consistent market presence.

Responsibilities include but are not limited to:

Marketing

• Manage the Marketing team whose successful marketing campaigns and implementation from ideation to execution support the growth of the organization
• Direct the experimentation of a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Direct the production of valuable and engaging content for our website and blog that attracts and converts our target groups
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Analyze consumer behavior and adjust email and advertising campaigns accordingly. Work with SMC National Marketing group regarding the practice website design/functions, direct to patient campaigns on Instagram, Facebook & Google.
• Monitor all review platforms: Google, Yelp, Facebook

Sales:

• Lead, mentor, and inspire a team of inside sales representatives to achieve sales targets and deliver exceptional customer service.
• Conduct regular coaching sessions, provide constructive feedback, and foster a positive team environment.
• Ensure inside sales representatives adhere to established sales procedures and identify areas for improvement.
• Collaborate with the team to enhance existing processes and develop new ones where necessary to improve effectiveness.
• Monitor and analyze key sales metrics, including conversion rates, and sales pipeline, to identify trends and opportunities.
• Implement and create new metrics as needed to assess and improve the team's performance.
• Hold and lead regular sales meetings to communicate updates, share best practices, and foster a cohesive team environment.
• Work closely with the operations management team to address and resolve any issues impacting sales and patient satisfaction.
• Foster a collaborative relationship to ensure seamless communication and coordination between sales and operations.
• Utilize experience CRM to optimize sales processes, track performance, and generate insightful reports.
• Provide training and support to the team on effective CRM utilization.
• Assisting potential patients in the decision-making process utilizing the NHOMS l MassOMS consult process.
• Developing and maintaining relationships with potential and current patients, ensuring a smooth hand-off between consult and treatment.
• Managing follow up process by reaching out to potential patients who have already expressed an interest to help educate them on the process, identify where they are in their decision-making process, and/or follow up on patients who may have delayed treatment.
• Focus on enhancing case acceptance rates by effectively communicating the value of treatment.
• Participate, as needed, in the local outbound marketing efforts for your Center to increase patient lead generation.
• Manage the referral-based lead generation process, working with existing patients to identify potential