Associate Manager, Consumer Insights

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Exciting opportunity to join the Essential Home North America (I&A) team at Reckitt, working on our Home Care portfolio (with consumer loved brands like Resolve, Woolite, Easy Off etc.).  This role will work with key leaders in Marketing, to ensure the voice of the consumer is an integral part of delivering the business results and executional excellence. 

 
Our vision as and I&A team is to ensure the consumer is at the heart of everything we do, and that I&A is a strategic, commercial partner to the business. By transforming data into intelligence and insights, you will expand the way people think about business and proactively impact decisions.  Working with and influencing key leaders in Marketing will be critical to embed learning and drive decision making. 

 
The Associate I&A Manager is responsible for uncovering insights and embedding knowledge that drives competitive advantage for Home Care brands. In this role, you are expected to act as a consulting partner to the Marketing teams.  This involves uncovering business challenges, developing a learning agenda, implementing research studies, interpreting results and building insights, and driving the learning to in-market action.  You will be expected to be a co-owner of the business, with an independent, fact-based, consumer-centric voice. 

Your responsibilities

• Consumer Centric - Be an expert on the US Home Care consumer and champion consumer-centric decision making across the business. 
• Interest in product/concept ideation and ad testing - Lead the I&A insights by impacting the Innovation Pipeline and Comms optimization and validation for Home Care Brands. 
• Reliable Insights Partner - Provide high quality support to business partners by guiding interpretation of market research results, identifying patterns across studies, uncovering insight, and strongly contributing to practical action plans following research. 
• Strategic Impact - You will be an integral member of the business team, expected to contribute to strategic planning by bringing a consumer lens to the identification of brand-building activities that will drive penetration and trial for these brands.   
• Marketing and Commercial Acumen - Have a clear understanding of business objectives to develop, manage, and execute research plans to best meet them and the overall strategy of the brand and market.  Includes planning and management of research budget, in partnership with Insights & Analytics Lead and Marketing partners, as well as identification of innovative, agile methodologies. 
• Industry and Market Trends - Track and understand consumer and category trends to enable brands to stay ahead, drive brand plans and actions in communications 

The experience we're looking for

• Minimum 3 years’ experience with both qualitative and quantitative research methodologies, preferably from both a design and implementation point of view 
• Proven ability to leverage Nielsen/IRI POS data and Panel Data sources like Nielsen/IRI/Numerator 
• Baseline understanding and experience in consumer testing – Quant and Qual Surveys 
• Strong communication skills and ability to tell a story with data that influences management-level stakeholders 
• Proven track record as a top performer within a multi-cultural environment 
• Proven leadership skills including initiative, persistence, creativity, bias towards action, and succe