Senior Copywriter for Rippling.com (Hybrid based in San Francisco)

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

We are looking for an experienced Senior Copywriter with an extensive background in writing for the websites, to help own the voice across all Rippling.com touch points.

Since its redesign, the Rippling brand has become a huge asset and differentiator for the company. Now, with the respect and trust of stakeholders at all levels, this role will be responsible for stewarding the brand with craft and care across every touchpoint of our website.

You will be based in our San Francisco, CA office and will be required to be in office 3x/week.

What you will do

• Act as a steward for Rippling’s brand voice on the web
• Own messaging for the full suite of Rippling products on the web, acting as a go-to subject matter expert for people across the company.
• Concept, write, and edit copy on the web for product launches, industry and audience segments, content experiences, company pages, and more.
• Develop and maintain a deep understanding of Rippling’s corporate positioning, segment-level messaging, and product-specific messaging.
• Serve as a strategic partner to GTM, translating industry and customer research into compelling, ownable product messaging.
• Collaborate with web designers, UX strategists, and business partners to translate complex marketing and business needs into digital experiences that delight visitors.
• Be an organized self-starter who can navigate ambiguity comfortably.

What you will need

• Extensive background in writing for the websites
• A copywriting portfolio showcasing breadth and depth
• 7+ years experience, with some in-house SaaS (most recent role)
• Track record of collaborating with internal clients
• Ability to challenge others directly—and change one’s mind when challenged
• A deep understanding of writing for the web, including best practices, SEO, CRO, and systems thinking
• Ability to see projects through with minimal guidance
• Willingness to brainstorm the big picture and obsessively line-edit
• Knowledge about the SaaS space and curiosity about Rippling’s customers

About the team

Brand Studio is a team of multidisciplinary designers, copywriters, and operators. We deliver resonant and performant creative work by applying a deep understanding of the brand, product, and customer. We partner across the company to transform briefs into compelling work that elevates the brand and drives engagement. Read more here:

• How we pulled off an in-house rebrand in four months, Nov 2020
• Some of our most recent web launches: Talent Signal, Platform,