Field Marketing Manager

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Summary:
The Field Marketing Manager at Stowe is a leader on the Field Marketing Team, responsible for building marketing plans to drive visitation and bringing to life the resort brand strategy at every guest touchpoint to enhance the guest experience across Stowe. This is achieved through executing carefully curated marketing plans and events, facilitating strategic partner integrations, creating guest-facing promotional materials, managing creative production, and owning the resort website. The Field Marketing Manager will be on the Resort Marketing Team, working cross-functionally to serve as the on-the-ground marketing representative at Stowe. This person will be responsible for delivering results safely, on time, and with executional excellence, in service of the guest experience.

This candidate will have a strong background as a brand marketer, an event and activations specialist, and as a self-starter, working across teams and stakeholders such as departments, agencies, community organizations, and operational teams. This person will bring a willingness to learn and jump in on a range of projects. Flexibility, responsiveness, and proactivity are crucial.

Job Specifications:

• Starting Wage: $79,531.00 - $85,323.00 + Annual Bonus 
• Employment Type: Year Round  

• Shift Type: Full Time hours available 

• Minimum Age: At least 18 years of age  

• Housing Availability: No 

 

 

Job Responsibilities:

• Event Planning and Execution: Develop, collaborate, and execute events, programs, and
  activations that bring the resort brand to life. This candidate will lead the ideation and execution of events and activations that elevate the guest experience. This includes collaborating with the centralized brand marketing team on event strategy and overseeing execution including staffing, contracts, signage, partnerships, contracts, accounting, and in-resort coordination.
• Partner Integration: Execute partner integration on-mountain/in-resort in collaboration with the Strategic Alliance team. The candidate will ideate and partner with cross-functional teams to create opportunities and value for advertising partner brands. This includes delivering successful partner events, activations, signage, and other deliverables. This role is the on-the-ground marketing representative to align and support partner and resort brand goals.
• Support the promotion and execution of on-mountains events and activities led by other
  departments such as mountain operations and ski patrol, food and beverage, hospitality, etc
• Guest Facing Materials: Direct and execute in-resort messaging, signage, and guest-facing promotional materials in and around the resort. This person will ensure brand cohesion and consistency across all guest touchpoints in the resort and ensure the messages aid the guests in their experience. Key touchpoints include in-resort signage, digital apps and screens, and website communications.
• Website & Digital Content: Manage the Stowe resort website with accurate and relevant
  information. Execute content updates to core pages of the website to reflect winter and summer operational details, guest experience news, and event calendar alongside a cross-functional team to meet business goals throughout the annual calendar.
• Community Engagement: Drive the promotion of the brand at the resort and in the community. This person will cultivate relationships with local organizations, the mountain division, and community partners to be the brand's steward. Relationship management with leadership is a critical skill for success.
  
  

Job Requirements:

• Four-year college degree with an em