Sr. Insights Analyst, Marketing Solutions

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in Chicago, New York City, San Francisco, Mountain View or Sunnyvale.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.

As a Marketing Insights Analyst, you will leverage one of the richest proprietary data sets in the world to discover insights that help our advertising sales team serve our clients and agencies. To be successful in this role you need to be highly analytical, with a strong intellectual curiosity and be comfortable responding to and structuring ambiguous requests. You will also have a passion for  querying databases in SQL or have comparable technical skills. You must be able to juggle multiple tasks in a fast-paced environment and work with sales teams to figure out exactly what is impactful to clients. Your stakeholders will not always know what is possible, so it is important that you ask effective questions to get clarity in addition to managing expectations on what you can deliver. 

Key responsibilities in this client-facing role include  conducting custom analyses, preparing and delivering client and agency presentations, providing consultative advice to LinkedIn’s top sales reps and responding to client and agency requests. You will become an expert at using coding languages to extract data from LinkedIn’s massive data warehouse and turning that data into compelling stories that help our clients become more successful. 

Responsibilities: 

• Leverage LinkedIn’s unique data to create innovative, custom analyses and tools to address business challenges 
• Write SQL/Hive/Pig/Python queries to extract necessary data, analyze the results to generate actionable insights and present the findings either in Tableau, Excel or PowerPoint 
• Understand LinkedIn’s marketing ecosystem and bring new ideas in social media analytics and measurement to market that help end-clients make better marketing decisions 
• Collaborate closely with the sales, marketing, product and insights teams to provide analysis, reporting and tool-building capabilities that inform our key stakeholders 
• Build cross-functional relationships and partner effectively with other teams for collaborative opportunities 
• Develop scalable and repeatable playbooks/narratives for internal and external stakeholders 
• Develop custom analyses narratives to help our clients and prospects better understand the value of LinkedIn data as related to digital marketing 
• Serve as a strategic advisor to internal and external stakeholders as it pertains to data usage, insights, and measurement 
• Travel requirements: approximately 10% of the time for team offsite, LinkedIn conferences, and client meetings. 

Qualifications

Basic Qualifications: 

• Bachelor’s degree 
• 5+ years of experience in an analytics or consulting role 
• Experience analyzing data in SQL, Excel, SAS or other similar software 
• Experience building visualizations with data 

Preferred Qualifications: 

• 2+ years of experience in a digital marketing analytics 
• Experience with Tableau 
• Experience with data analysis and storytelling 
• Ability to communicate findings clearly to both technical and non-technical audiences 
• Excellent interpersonal, communication, writing, presentation, statistical and data analysis skills 
• Experience with big data technologies like Hadoop 
• Experience of working with agencies and a familiarity with the media agency landscape 
• Expert knowledge of MS Office (Outlook, Word, PowerPoint and Excel) 

Suggested Skills: 

• Digital Marketing
• Performance Marketing 
• Data Analysis 
• Data Storytelling 

LinkedIn is committed to fair and equitable compensation practices. 

The pay range for this role is $98,00 to $153,00. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be differen