Brand Director - Anktiva

Company Overview
ImmunityBio, Inc. (NASDAQ: IBRX) is a commercial-stage biotechnology company developing cell and immunotherapy products that are designed to help strengthen each patient’s natural immune system, potentially enabling it to outsmart the disease and eliminate cancerous or infected cells. We envision a day when we no longer fear cancer, but can conquer it, thanks to the biological wonder that is the human immune system. Our scientists are working to develop novel therapies that harness that inherent power by amplifying both branches of the immune system, attacking cancerous or infected cells today while building immunological memory for tomorrow. The goal: to reprogram the patient’s immune system and treat the host rather than just the disease.

Why ImmunityBio?
• ImmunityBio is developing cutting-edge technology with the goal to transform the lives of patients with cancer and develop next-generation therapies and vaccines that complement, harness and amplify the immune system to defeat cancers and infectious diseases.
• Opportunity to join a publicly traded biopharmaceutical company with headquarters in Southern California.
• Work with a collaborative team with the ability to work across different areas of the company.
• Ability to join a growing company with professional development opportunities.

Position Summary

The Brand Director - Anktiva will play a critical role in shaping and executing Anktiva brand’s growth strategy in the market. This position oversees end-to-end brand management—including product innovation, development of advisory boards and KOL, market research, marketing execution, and performance analysis. This role will also leverage digital tools and innovative technologies to enhance brand performance delivery and effectiveness, using data and performance insights to continuously optimize outcomes and ensure the Anktiva Brand remains at the forefront of industry standards

Essential Functions

• Lead brand behavior across omni-channel touchpoints—including Medical Hub, educational content, clinical decision tools, sampling, and institutional materials.
• Oversee and develop a comprehensive annual marketing plan that aligns with sales objectives, fosters the execution of strategic programs, and drives pipeline growth.
• Collaborate closely with Legal, Regulatory, Sales, R&D, and Medical Affairs to ensure compliant, impactful execution of the Anktiva brand.
• Oversee the development of campaigns, tools, and education platforms that resonate with patients, healthcare providers, and investors to help drive  engagement.
• Own the development, monitoring and coordination of promotional budget spending.
• Collaborate across the patient team to use information and data to create and optimize strategies and campaigns.
• Perform consumer insight research and activity to identify research needs and establish programs designed to meet those needs, including deeper consumer understanding and innovation planning.
• Utilize marketing automation platforms, CRM systems, and analytics tools to track, analyze, and report on campaign performance, constantly iterating to improve results and directly impact regional revenue targets.
• Represent the company at industry events, trade shows and conferences (e.g., Advisory Board, KOL). Work with the commercial team to drive prospect and customer attendance for the Anktiva brand, webinars, user groups, and speaking forums.
• Create, edit and adhere to Standard Operating Procedures (SOPs), process improvements, and standardization of templates.
• Performs ad-hoc and cross-functional projects as assigned to support business needs and provide developmental opportunities.

Education & Experience

• Bachelor’s Degree in a business-related field with 10+ years of progressive pharmaceutical brand marketing experience required
• Experience as a brand marketing manager or product marketing manager is required
• Experience managing omnichannel programs is required
• Experience managing products within urology or oncology is required
• Experience with private label products preferred

Knowledge, Skills, & Abilities

• Knowledge of content strategy, content creation, and multi-channel content distribution across digital and traditional platforms.
• Ability to develop and execute successful, data-driven marketing strategies that significantly impact revenue growth.
• Knowledge of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues.
• Ability to assess risks and benefits to make timely, sound decisions