Sr Manager, Marketing Automation Campaign Execution

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

Join our dynamic team composed of dedicated and motivated individuals, all working together within an exceptional organization. Together, we strive for excellence, creativity, and meaningful collaboration, making every effort to achieve our goals and surpass expectations.

About the Role

Workday seeks a highly motivated Senior Manager of Marketing Automation with strategic, operational, and interpersonal skills to join the Marketing Operations organization. Reporting to the Director of Marketing Operations, the Senior Manager of Marketing Automation will lead a team of Campaign Optimization Managers responsible for providing support to NA and the Global Marketing team. Collaborating with multiple internal customers to lead, evolve, and improve the campaign execution processes, you will direct the team in the planning and implementation of projects that support the marketing function and dissemination of marketing automation standard processes throughout the department. In addition, you will manage flows and content in our current and future nurture program.

As a Senior Manager, Marketing Automation Campaign Execution, your responsibilities will include:

• Leading, coaching, and growing the NA campaign execution team.

• Working with cross-functional teams to coordinate improvements through all marketing channels and functions including Digital, Social, PMO, Events, and Field Marketing.

• Developing project plans (i.e., detailed plans, milestones, and work structures) and assigning tasks to ensure that the project will be completed on-time and according to specifications.

• Developing, monitoring, and reporting on key metrics (deliverability, opens, clicks, engagement, etc.).

• Increasing effective engagement of the database including the development of core data fields needed for targeting, data source priority, and enrichment needs.

• Collaborating with Sales Operations and IT teams to guide the end-to-end lead flow process and ensure integration between marketing automation and CRM systems.

• Working with our Global Integrated Marketing Strategy team to develop marketing automation strategies to support lead and opportunity goals, including continually modifying and adjusting those strategies as necessary based on results.

• Monitoring and troubleshooting marketing automation and lead management issues to ensure optimal delivery and tracking of marketing programs.

• Collaborating with Digital Marketing to identify, evaluate, and implement tools and technology that will enable campaign innovation and improve performance.

• Implementing and optimizing campaign tracking to measure campaign effectiveness and ROI on new and existing marketing programs.

• Guiding/assisting the team in the marketing database and segmentation strategy and ensure data quality.

• Standardizing and optimizing marketing automation processes and QA procedures to ensure flawless delivery of campaigns.

• Documenting processes and communicate improvements to increase Marketing’s ability to deliver marketing programs efficiently.

• Holding the team accountable for RTO expectations. Monitor reports and ensure compliance.

About You

Basic Qualifications

• 5-7 years minimum of Marketing Automation experience

• 3+ years experience leading a team including performance and career management of team members.

• Proven Marketo and Salesforce experience with a solid background in supporting complex marketing automation implementations

• Past hands-on experience scaling demand generation programs including nurture and other outbound programs

• Experience operating in a