Director, HIV Prevention -- Direct-To-Consumer Marketing

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At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

As Director, HIV Prevention Direct-to-Consumer Marketing, you will be primarily responsible for the strategic planning, development, implementation and optimization of the HIV Prevention DTC Media and Measurement plan and will report directly to the Senior Director, HIV Prevention DTC Marketing.

This role is based in Foster City, CA, requiring on-site presence three days a week; remote or off-site work is not permitted.

Responsibilities:

• Lead the design and development of strategic and tactical media plan for the US HIV Prevention Direct-to-Consumer Marketing Team

• Ensure media strategy and measurement plan align and support overall marketing strategy

• Partner with Branded and Unbranded leads to design an effective media and measurement plan, leveraging optimal marketing mix, to drive business goals

• Develop and implement media strategies focused on reaching and engaging diverse Consumer populations who may need or want PrEP (Pre-Exposure Prophylaxis)

• Demonstrate command of traditional and innovative marketing channels, including but not limited to TV, digital, audio, social media, print, point-of-care and out-of-home

• Work collaboratively with cross functional partners to define and implement key performance indicators based on business goals

• Serve as lead for Media agency and manage media performance and optimizations on an ongoing basis

• Leverage multiple data sources including media measurement, media benchmarks, and market research to uncover emerging needs and opportunities

• Keeps up with current and anticipated changes in the healthcare landscape, in HIV prevention/PrEP therapeutic area, and with Consumer marketing trends and make recommendations to adapt plans based on insights

• Set priorities in circumstances of continued complex and evolving requirements and provides logical recommendations

• Develop and deliver presentations to a range of internal stakeholders and external audiences

• Effectively coordinate across multiple agency partners and internal stakeholders in the production of media tactics within timelines and on budget

• Closely manages creative budget, agency personnel time constraints, and timelines

• Gains approval for marketing materials through internal review process including management reviews and Med-Legal-Regulatory. Secures final approval

• Works well cross-functionally with broader Marketing Team, Legal, Regulatory, Medical, Market Research, Digital Strategy, Analytics, Public Affairs and other key internal stakeholders.

• Sets a positive example for others to follow – shares