Manager, Martech/Adtech Solutions

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Overview

KINESSO’s Platforms and Intelligence Team is a global team of technology and media experts focused on consulting and implementing best-in-class solutions for our clients. As a Manager of AdTech/MarTech Solutions, you will support the Director and the client team at Initiative in evaluating MarTech and AdTech solutions, building innovation roadmaps, and test & learn frameworks, while leveraging internal IPG tools & resources. This role requires a balance of technical expertise and marketing acumen, as well as an understanding of how data and AdTech/MarTech solutions can drive the future of Integrated Media and innovation. The ideal candidate will have experience working with 1st, 2nd & 3rd party data, managing taxonomies, and understanding data collection methodologies.

Responsibilities

• Stay current on relevant AdTech and MarTech developments, industry news, and privacy updates (Global + APLA-relevant), and share updates with team members and clients.
• Assist in the client onboarding process from a Martech and AdTech perspective.
• Support in evaluating technology partners (data partners, platforms, and tools RFIs).
• Collaborate with the Director to compile rate cards and negotiate with partners when needed.
• Leverage IPG audience assets and tools to develop new opportunities across partners and platforms.
• Assist with overseeing the client's AdTech/Martech ticket intake system, ensuring requests are flagged and completed in a timely manner with regular status updates to the client.
• Funnel tickets to the appropriate teams within Nike for review and resolution.
• Track and provide regular updates on ticket status to relevant stakeholders.
• Ensure that solutions are being progressed and tickets are closed efficiently in Airtable.
• Collaborate with the Director and client media enablement lead to represent the client in Global Martech/AdTech workstreams, aligning on priorities and next steps.
• Provide day-to-day support for platform requests and troubleshooting from client’s local markets (e.g., Segment, Singular, GMP, Feedonomics, Adobe).
• Partner with the Media Operations team to assist with the development, rollout, onboarding, and training of media consolidation tools.
• Work with the Analytics team to manage timelines and progress data foundations workstreams that intersect with AdTech/MarTech workstreams.

Required Skills and Experience

• Experience working with retail or e-commerce clients.
• 2-3 years of experience in martech, adtech, or analytics.
• Strong knowledge of digital marketing technologies, including DSP, DMP, CDP, Ad Server, Ad Verification, and Site Analytics.
• Understanding of data landscape and utilization (1st, 2nd/3rd party data).
• Familiarity with media consolidation tools and their rollout processes.
• Experience in managing clients and cross-functional teams.
• Excellent communication and presentation skills.
• Strong time-management and organizational skills.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Proven problem-solving skills.
• Ability to work on a Global team and handle multiple projects.
• Willingness to work flexible hours to support global teams (e.g., LATAM & APAC territories).
• Ideal candidate will be West-Coast based with a willingness to travel to client offices in Portland, OR.

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