Senior Product Manager HCP Marketing Psychiatry - Remote Opportunity

Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain diseases. We have a robust and innovative pipeline, bringing forward transformative therapies to address unmet needs in neurology and psychiatry. Join us on our journey of growth!

 

Remote Opportunity - Open to candidates anywhere in the greater United States

 

SUMMARY: 

Responsible for collaborating on the U.S. Health Care Practitioner (HCP) professional strategy & execution of tactics, and, as needed, some non-personal and promo med-ed (PME) tactics with the potential launch of REXULTI PTSD, pending FDA approval.  The role engages closely with the alliance partner, cross-functional partners and Brand Team.  Responsible for driving HCP engagement and utilization of REXULTI through development of promotional tactics and initiatives for the field sales force.    Proactively engages with cross-functional stakeholders in medical, sales ops, digital transformation, market research, advanced analytics, sales training, and field sales leadership.  This individual also keeps a keen eye on brand performance and contributes to ensuring the team meets or exceeds sales and other financial targets.

 

ESSENTIAL FUNCTIONS: 

Marketing Strategy 

• Works, under guidance of the Brand Lead and in partnership with other HCP marketers, on development of the brand strategy for U.S. HCPs for potential launch of REXULTI PTSD, pending FDA approval,  by utilizing sound marketing principles, available market research and data analysis 

• Works closely with sales and brand leadership to monitor brand performance and drive optimizations to increase revenue and achieve overall brand success 

• Proactively considers/identifies new strategies, tactics, and vendors to challenge the team’s thinking and raise the level of performance 

• Partners with and leads outside agencies to develop HCP strategy and manage the promotional tactics 

 

Marketing Execution 

• Successfully drives development, implementation, and evolution of new and existing HCP promotional, non-personal and PME materials coordinating with relevant cross functional partners, including Sales/Sales Leadership to optimize based on key learnings.  

• Manages day-to-day brand HCP budget related to workstreams, and ensures on-time delivery within budget 

• Drives development of selling tools for the sales force and coordinates with training to ensure all field account managers are trained 

• Works as one of the brand liaisons with the sales force and sales operations functions 

• Drives organization and planning around field regional and national sales meetings 

• Develops and executes advisory boards and consultant meetings where outputs link to HCP professional, non-personal and PMEstrategiesand tactical development 

• Develops and leads KOL tactic opportunities where outputs link to HCP professional strategy and execution, such as a KOL speaker programs, management of Speaker’s Bureau and development of speaker decks 

• Establishes ways to measure impact, reports results, and adjust plans accordingly 

• Ensures all marketing projects are compliant and have obtained necessary approvals through the appropriate medical, legal, and regulatory review process 

 

Cross-Functional Collaboration and Influence 

• Partners closely with other marketing team members and cross-functional teams to develop brand strategies and tactics 

• Establishes strong relationship with the alliance and influences alliance partners to ensure joint decision making that is sound and reasonable 

• Ensures Lundbeck’s needs and POV are represented in alliance interactions, cultivating trust and respect, and asserting when necessary 

• Implements promotional materials and activities by providing appropriate direction to sales training and the field organization 

• Develops cross-department support of the brand by coordinating with field sales leadership, sales training, market research, medical affairs, and public relations 

• Collaborates and communicates directly with the following groups to ensure all are aligned: brand leadership, sales leadership, sales training, sales teams, and other cross-functional partners 

• Partners with Medical, Legal and Regulatory Affairs to communicate re