Senior Customer Marketing Operations Lead

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.

This position requires a hybrid work schedule with regular in-person attendance at our Menlo Park or Dublin office.

WHO WE ARE

Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud. snowflake.com

WHO YOU ARE

Snowflake is looking for a Sr. Customer Marketing Operations Lead to help us build a scalable, data-driven, and AI-enabled customer advocacy program. In this role, you will be a strategic force on the customer marketing team, responsible for building the infrastructure, processes, and tools that will power our growth. You will transition our operations from manual, day-to-day tasks to a more efficient, strategic framework. This role is crucial for ensuring our customer stories can be amplified across the business with speed and accuracy. This role reports to the Director, Customer Marketing and is part of the larger Brand Marketing function which includes Brand Management, Brand Design, Voice and Storytelling, Video Production, Brand Content and Web Experience.

WHAT YOU’LL DO

• Build scalable infrastructure: Own the development and maintenance of frameworks and tools to source, qualify, and track customer advocates at scale, ensuring no opportunities or customers slip through the cracks.

• Drive efficiency with technology: Strategically identify, explore, and deploy technology and AI solutions to automate key tasks like story intake, customer matching, and content tagging.

• Ensure strategic alignment: Build workflows and processes to seamlessly integrate customer advocacy with key business motions across sales, marketing, and customer success.

• Analyze and report on performance: Establish clear and consistent ways to measure the impact of our programs on key metrics like ACV, deal acceleration, and customer retention.

• Lead with a problem-solving mindset: Act as a critical resource for the team, helping to solve operational challenges and creating self-service models for other stakeholders with smaller initiatives.

• Collaborate and communicate: Partner with cross-functional teams to increase program awareness and ensure our customer advocacy resources are leveraged for maximum impact across the business.

• Team player: Thrive working in a dynamic group setting. Ready to jump in and support your colleagues while also being able to take ownership of your projects.

WHAT YOU’LL HAVE

• A passion for leveraging technology and process to solve complex operational challenges.

• Proven ability to build scalable systems, from designing frameworks to implementing tools.

• Experience with Salesforce, marketing automation platforms, and other business intelligence tools.

• Strong project management skills with the ability to manage multiple workstreams and priorities in a fast-paced environment.

• Excellent analytical skills and a data-driven approach to measuring program performance and identifying opportunities for improvement.

• A strategic mindset with the ability to see the bigger picture and align operational efforts with business goals.

• Exceptional verbal and written communication skills, with a focus on building relationships and presenting to stakeholders at all levels.

PREFERRED SKILLS AND EDUCATION

• 8+ years of experience in a marketing operations, customer advocacy, or a similar role within a B2B SaaS or enterprise technology environment.

• Experience with customer reference or advocacy program management platforms.

• A background in managing data,