Senior / Lead Marketing Analyst, Growth Marketing

<p><strong>This is a ‘Level 3 or Level 4’ position. Cleo has 5 internal levels of competency within Product Analytics. See our skills framework for how we differentiate on seniority.</strong></p> <h3><strong>About Cleo</strong></h3> <p>At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.</p> <p>Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.</p> <p>If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.</p> <p><a href="https://www.linkedin.com/company/cleo-ai/">Follow us on LinkedIn</a> to keep up to date with new product features and insights from the team.</p> <p><strong>About the Role</strong></p> <p>We’re looking for a Marketing Analyst to join Cleo’s Growth Marketing team, with a focus on expansion into new products and geographies. In this role, you’ll support some of our most critical growth initiatives helping the business identify, validate, and scale new markets and product verticals. Your analysis will inform where we go next, how we go there, and what success looks like.</p> <p>Working closely with performance marketing, product marketing, and country leads, you’ll uncover actionable insights, and guide investment through data. You’ll be at the heart of strategic expansion bets and have the opportunity to make a direct commercial impact.</p> <p>This role is perfect for an analyst excited about applying their technical skills in a fast-paced, high-growth environment, one that values curiosity, autonomy, and action.</p> <p> </p> <p><strong>What You’ll Be Doing</strong></p> <p><strong>Expansion &amp; Go-to-Market Analytics</strong></p> <ul> <li>Partner with Growth, Product Marketing, and Performance teams to identify opportunities and measure impact of new market and product launches.</li> <li>Analyse market-specific performance and behaviour data to support localisation and optimisation efforts.</li> <li>Support go-to-market planning with data-led forecasting, sizing, and tracking.<br/><br/></li> </ul> <p><strong>Attribution &amp; Causal Inference</strong></p> <ul> <li>Design, implement, and interpret geo-lift and conversion lift tests to understand the impact of campaigns and regional launches.</li> <li>Help evolve our attribution frameworks to better account for cross-channel, cross-market dynamics.</li> <li>Work with other analysts and engineers to improve attribution logic for specific product campaigns and new geographies.<br/><br/></li> </ul> <h4><strong>Performance Measurement &amp; Reporting</strong></h4> <ul> <li>Build dashboards and reporting infrastructure that track KPIs across marketing in expansion territories.</li> <li>Surface and communicate actionable insights that shape budget allocation, campaign performance, and product optimisation.<br/><br/></li> </ul> <p><strong>Cross-Functional Collaboration</strong></p> <ul> <li>Work with Growth Leadership to drive data-led decisions.</li> <li>Partner with CRM, Organic, and Paid Marketing to evaluate country/product-specific strategies and performance.</li> <li>Present insights and recommendations to stakeholders across growth, marketing, and leadership.<br/><br/></li> </ul> <h3><strong>What You’ll Need</strong></h3> <ul> <li>3+ years of experience in marketing or growth analytics, preferably in a B2C or subscription environment.</li> <li>Strong SQL skills; able to independently explore, transform, and validate data.</li> <li>Experience with A/B testing and causal inference methods (e.g., diff-in-diff, matched markets, pre-post analysis, geo-lifts).</li> <li>Familiarity with marketing attribution methods and tools.</li> <li>Comfortable building visualisations and reports using tools like Looker, Tableau, Mode, or similar.</li> <li>Strong commercial thinking: able to prioritise based on impact and communicate trade-offs clearly.</li> <li>Curiosity, autonomy, and a bias to action, you thrive in ambiguity and aren’t afraid to ask the hard questions.<br/><br/></li> </ul> <h3><strong>Nice to Have</strong></h3> <ul> <li>Python or R proficiency for more advanced analysis or causal inference work.</li> <li>Experience with MMPs (e.g., Appsflyer, Adjust) or web/mobile tracking tools.</li> <li>Exposure to