Product Manager - Upper Body

Job Description:

At Enovis™ we pay attention to the details. We embrace collaboration with our partners and patients, and take pride in the pursuit of scientific excellence — with the goal of transforming medical technology as we know it.

Because that’s how we change the lives of patients for the better. And that’s how we create better together. Why work at Enovis? See for yourself.

As a key member of the B&S Marketing Team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes.

Job Title:
Product Manager – Upper Body

Reports To:
Sr. Director, Marketing

Location:
Carlsbad – Sea / Otter Remote

Business Unit Description:
Bracing and Supports Business Unit

Enovis is a market leader in bracing and supports. Trusted by clinicians, professional athletes and active people from all walks of life, our innovative products and technologies are designed to enhance performance, protection and recovery for the knee, hip, shoulder, back, ankle and more. Our flagship brand, DonJoy, pioneered the concept of functional knee bracing more than 40 years ago. Since then, we have continued to advance bracing technology, reshaped the care path with MotionMD, and added recognized brands to our family, including Aircast, Procare and Exos. Look for us on the field, in the gym and around town.

Job Title/High-Level Position Summary: We are seeking a talented and driven Product Management professional to join a winning team working with market leading products in the orthopedic medical device industry!

A Product Manager is responsible for managing a specified group of products, portfolios, and/or technologies. This individual plays a significant marketing leadership role and is responsible for establishing a long-term global product strategy, developing, and executing corresponding annual marketing plans, and planning and coordinating the launch of new products while achieving revenue targets.  The primary role of a Product Manager will be focused on the strategic growth and development within our “Upper Body” group.  This group holds responsibility for Cryotherapy, Spine, Shoulder, and Upper Extremities.  

Key Responsibilities:

The following are the essential functions of this position.  This position may be responsible for performing additional duties and tasks as needed and assigned.

Product and Program development

• Acts as subject matter and product expert for assigned Upper Body portfolio
• Identifies market problems, quantifies opportunities, and creates product and service strategies that achieve company revenue and profitability objectives.
• Translates market problems and captured VOC into market requirements and business cases to be used as a roadmap during the product development process.
• Manages upstream marketing activities for group such as ongoing assessment of new ideas, market research, marketing plan/buying process, product positioning and segmentation, pricing strategy, and financial valuations.
• Ensures products meet market needs via management of rigorous pre-clinical and clinical validation activities.
• Manages the development and successful execution of the tactical marketing plan for existing and new commercial products/programs for the product group including pricing, promotional strategy, advertising, KOL relationships and interactions, trade show exhibitions, field support and other marketing related activities.
• Drives development of global annual marketing plans for products to achieve revenue targets.
• Facilitates ongoing customer and field feedback mechanisms and use the information to make continuous improvements (e.g. regional input, product councils).
• Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, engaging market activation as well as training the sales force
• Utilizes MEX process to develop customer segmentation, messaging, and tactics to improve marketing effectiveness
• Collaborates with management to establish strategic plans and objectives
• Provides monthly product forecasts to operations to support inventory planning
• Works cross-functionally with other business units to promote comprehensive continuum of care
• Attends and supports industry events

Other

• Special projects, such as researching trends, developing reports, and other projects as required from time to time.

Minimum Bas