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Sr. Director, Digital Growth & Operations
ComcastPhiladelphia, United Statesfull_timeVerifiedPosted 11 Sept 2024
About the role
Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.
The leader will work across the entire digital organization, and with their peers in Digital Product, Digital Sales, User Experience, and Marketing to optimize campaigns, future state initiatives (POR), customer journeys, and storytelling – all in service of driving business growth. Additionally, this leader will be responsible for understanding and distilling top priorities across Divisions and executive stakeholders in efforts to drive operational excellence and maximize impact for the business.
Job Summary
We are seeking a Senior Director of Digital Growth & Operations for ComcastBusiness.com. This leader will serve as the lead strategic orchestrator across the Marketing team and the business, streamlining processes and ensuring all digital projects ladder up to our business objectives, brand strategy, and lead generation efforts to drive growth for the business.The leader will work across the entire digital organization, and with their peers in Digital Product, Digital Sales, User Experience, and Marketing to optimize campaigns, future state initiatives (POR), customer journeys, and storytelling – all in service of driving business growth. Additionally, this leader will be responsible for understanding and distilling top priorities across Divisions and executive stakeholders in efforts to drive operational excellence and maximize impact for the business.
Job Description
Core Responsibilities:
- Orchestrate team and advise on CB differentiation, ensuring all digital work is aligned to business objectives. Serve as the ‘go-to’ for all digital strategies and project discovery – and connect projects to broader CB strategic plan. Advise team on audience segment insights, B2B business acumen, market and competitive intelligence – to ensure all digital initiatives align to strategic business priorities and are best positioned to drive business growth.
- Champion and plan the digital ‘big rocks’ together with team, working closely with executive leaders across the business. Work with stakeholders across the business to translate business needs into digital priorities. Work with Divisions, Marketing, Program Management, Development, Digital Product Strategy, Digital Sales Strategy, and UX to determine project plans, KPIs, actions and timelines for large strategic initiatives.
- Lead Program Management and Content Delivery Teams. Manage team of 9 in program management and content delivery roles and optimize day-to-day operations for content delivery and development, site updates, and optimizations, and offers and campaigns. Lead team of program managers to deliver clear project plans, program structure, engagement and operational models, timelines and day-to-day operations.
- Accelerate Digital Delivery by serving as integration point and center of operational excellence across all digital projects with Divisions, Marketing, Pricing and Legal departments ensuring alignment with brand and GTM teams.
- Divisions and Small Business offer operationalization - devaluation and implementation of simplified build to site launch, to more rapidly get to market
- Legal - Manage process, prioritization and ensuring we can get feedback by needed timeframe
- Serve as Analytics Optimization Advisor with Product Management. Work directly with Marketing Analytics team and Product Managers to take actions across the digital ecosystem to drive growth. Provide clear guidance across the entire digital org on actions that should be taken based business targets, on-site performance, A/B testing, media models and business targets.
Qualifications:
- 10+ years of experience in operations, marketing, program management, product strategy or product management
- Ability to think strategically and big picture, but execute at scale on the ground
- Ability to deliver quickly, considering key factors that may impact time to market, and capacity, and working around those hurdles
- Highly analytical and data-driven with an ability to distill complex data and give clear guidance on actions to be taken based on the data
- A track record of executing multiple projects – with multiple stakeholders across departments - in parallel with competing and changing priorities
- Demonstrated ability to understand business strategy and synthesize into experience concepts into best-in-class digital storytelling and experiences
- Strong communication skills with the ability to articulate a clear vision that balances strategic vision a
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