Senior Manager of Membership Marketing

About the Metropolitan Museum of Art

The Met presents over 5,000 years of art from around the world for everyone to experience and enjoy. The Museum lives in two iconic sites in New York City—The Met Fifth Avenue and The Met Cloisters. Millions of people also take part in The Met experience online.

Since its founding in 1870, The Met has always aspired to be more than a treasury of rare and beautiful objects. We are committed to fostering a collaborative and respectful work environment with a staff as diverse as the audiences we engage. Our staff members are art lovers who are passionate about working toward a common goal: creating the most dynamic and inspiring art museum in the world.

At The Met, every staff member – from security officers to researchers to scientists and beyond – lives by our core values of respect, inclusivity, collaboration, excellence, and integrity. 

Respect: Engage one another with collegiality, empathy, and kindness, always.

Inclusivity: Ensure that all are and feel welcome and valued.

Collaboration: Reach across boundaries to exchange ideas and work together toward our shared mission.

Excellence: Lead the cultural world in quality and expertise—and inspire curiosity and creativity.

Integrity: Hold ourselves to the highest moral standards, admit when we fall short, and then evolve. 

Please submit a cover letter and resume.

About the Department:

The Met’s membership program is one of the largest in the world and includes more than 135,000 loyal members from around the globe. Members give $90 to $50,000 annually, and collectively contribute more than $30M per year. The membership program is in a period of rapid growth and change, as it rebounds from the pandemic, innovates its operations; and prioritizes diversity, inclusion, equity, and access.

The Membership Marketing team is responsible for all Membership and Annual Fund revenue, including $27M  for membership renewals, acquisitions, and upgrades; as well as $5M for the Annual Fund, which includes member and non-member gifts to The Fund for The Met.

GENERAL STATEMENT OF RESPONSIBILITIES & DUTIES:

Reporting to the Chief Membership Officer, you will lead the efforts to take Membership and Annual Fund revenue to new heights. You will manage a team, develop a strategy to grow and maintain revenue, and lead the program to reach its full potential. You are a strategic and savvy marketer, an exceptional communicator, and thrive in a fast-paced environment. You are a strong leader who excels at building teams and driving growth. You are a highly organized project manager and use a data-driven approach to analyze and refine strategies.

PRIMARY RESPONSIBILITIES & DUTIES

• Oversee direct marketing strategy for Membership to achieve maximum revenue growth, including $27M+ from Membership dues and $5M from the Annual Fund.

• Partner with Chief Membership Officer, Finance, and Operations to establish ambitious but attainable annual and monthly revenue goals and projections, and continuously track against goal throughout the year.

• Design, develop, and implement multichannel marketing campaigns to increase member acquisition, retention, and upgrades; and annual fund gifts. Partner with the Patron Program team to develop Patron acquisition and upgrade campaigns.

• Lead and mentor a high performing team of four.

• Develop, coordinate and execute an annual plan for all campaigns that fully leverages exhibitions, events, and other promotional opportunities.

• Serve as lead project manager for all campaigns, ensuring all deadlines are met, and providing feedback on concepts, designs, copy, lists.

• Track, analyze, and report on campaign performance. Continuously evaluate and improve strategies.

• Use a data-driven approach to decision-making, employing A/B tests, surveys, and data analysis to improve results. Partner with the Analytics and Research teams to fully leverage the database.

• Implement new technologies to improve efficiencies and optimize revenue, such as such as digital, video, auto renewal, and monthly giving.

• Develop, track and administer an annual expense budget of $3.4M.

• Stay abreast of industry best practices and current trends.

• Perform other duties as assigned.

REQUIREMENTS AND QUALIFICATIONS

• Bachelor’s Degree; MBA preferred.

• 7 years’ experience in direct marketing or membership marketing, with prov