Director of Marketing

Description

Are you a visionary marketer with a passion for making a difference?  Join WINGS, a leading organization dedicated to breaking the cycle of domestic violence and empowering individuals to rebuild their lives. WINGS offers comprehensive support to those in need, combining innovative services with sustainable growth.

As our Director of Marketing, you will lead strategic initiatives that amplify our mission, enhance our brand, and engage our community of supporters. You'll create compelling campaigns that highlight our retail endeavors, showcase our residential programs, and promote the work in our offices, driving awareness, advocacy, and action. This role offers the unique opportunity to merge creativity, strategy, and purpose to advance a cause that transforms lives.

Bring your expertise, leadership, and heart to WINGS, where your marketing prowess will make a tangible impact in our community and beyond.

Objective:

Oversee the WINGS Communications Team, working to lead strategic marketing efforts and team development to elevate WINGS marketing efforts through a structured, data-driven approach with a blend of creativity to ensure impactful, measurable outcomes that align with WINGS mission and vision.

Key Responsibilities:

· Oversee and develop the marketing team: Provide structured mentorship and training to develop a high-performing, confident team which includes oversight of the Media and Communications Manager and Digital Marketing Manager, equipping them with advanced skills in campaign management, SEO, and content strategy including storytelling initiatives.

· Enhance brand visibility: Develop and launch data-driven, creative campaigns to increase awareness and expand audience reach.

· Collaborate with the internal team to implement personalized communication strategies and a loyalty program to strengthen donor relationships and increase retention rates. Implement targeted communication strategies and loyalty programs to deepen relationships and drive contributions. Optimize marketing operations:

o Streamline processes using data-driven insights to maximize efficiency and impact.

o  Efficient campaign management: Implement a unified calendar system and project tracking tools to streamline workflow.

o Performance metrics and reporting: Establish clear KPIs and regular performance assessments to inform continuous improvement.

· Collaborate with the internal team to implement comprehensive digital marketing strategies, including SEO, SEM, social media, and email marketing, to increase brand visibility, drive website traffic, and generate leads.

Requirements

· BS or BA in marketing or related business studies.

· 15+ years of marketing experience driving growth, brand awareness, and engagement including 10+ years of marketing executive experience, required.

· Proven ability to lead and develop high-performing marketing teams.

· Commitment to diversity, equity, and inclusion.

· Ability to effectively manage multiple priorities and tasks.

· Ability to work effectively and independently while maintaining professionalism, high quality, and attention to detail.

· Possess strong verbal and written skills for effective communication.

· Strong leadership, project management, and problem-solving skills with the ability to inspire and motivate teams across departments.

· Proficiency in Microsoft Office Suite, with strong analytical and reporting capabilities.  

  · Cross-Functional Collaboration: Strong collaborator with cross-functional teams to achieve organizational goals.

· Results-Oriented: Consistently delivers measurable results, including increased revenue, brand awareness, and customer engagement.

· Strategic Partnerships and Team Development: Ability to Build strong partnerships with agencies and independent experts to enhance team capabilities and drive innovation.

· Must exhibit exceptional customer service.

· Must have excellent interpersonal, organizational, and verbal and written communication skills.

· Strong team player able to successfully interface with varied personalities and temperaments.