Sr CRM Data Analyst - Columbus, OH

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Protality® and Glucerna®– to help get the nutrients they need to live their healthiest life.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Support the Similac CRM program by leveraging marketing analytics to drive acquisition, retention, and profitability. Develop strategies through both quantitative and qualitative means, creating models, systems, tools, and reports to manage coupon issuances, forecasting, and business intelligence. Collaborate with marketing teams to craft and execute marketing initiatives that enhance customer engagement and drive sales growth.

What You’ll Work On

• Insight-mining MySimilac Scans: Analyze MySimilac scan data to create a comprehensive picture of product switching behavior over time and identify opportunities based on these findings.
• Enhancing Media Targeting with Advanced Retargeting Variables: Develop more advanced and specific retargeting variables using LiveRamp and Mindshare to enhance initiation and retention rates.
• Developing Trigger Responses: Create additional trigger responses based on consumer behavior, leading to custom offers and messages that enhance engagement and drive sales.
• Focusing on One-PEDS CRM: Identify holistic opportunities across all PEDS products (e.g., PediaSure, Pedialyte) and implement an integrated CRM approach. Share best practices across CRM units.
• Active Fraud Monitoring and Prevention: Dedicate resources for active fraud monitoring and prevention to result in significant cost savings.
• Evolving Competitive Monitoring: Establish an internal monitoring program for competitor programs to understand their evolving offers and retention strategies.
• Advanced Analytics Projects: Perform all steps of advanced analytics projects: Problem Formulation, Design of Experiment/Measurement Plan, Data Collection, Querying, Integration, Transformation, Analysis, Synthesis of Findings, Crafting Deliverable Documents, Archiving Knowledge, and Presenting Actionable Recommendations to Senior Leaders.
• Program Updates: Develop and implement program updates, including updating coupon strategies, integrating new tools, forecasting, and providing business intelligence.
• Model Deployment: Assist with model deployment and conduct ad hoc analysis.

Required Qualifications

• Experience: 3-5 years of hands-on experience in marketing analytics, data mining, business analysis, and/or statistics.
• SQL Skills: Experience using SQL for ETL/Data Management.
• BI Tools: Experience with Business Intelligence tools such as Power BI or Tableau.
• Programming