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Senior Manager, GTM Strategy and Operations
BaswareFinlandfull_timeVerifiedPosted 11 Jun 2025
About the role
<p><strong>Join Us as Senior Manager, GTM Strategy & Operations</strong></p>
<p>At Basware, we’re transforming how enterprises manage their invoice lifecycle. As the global leader in Invoice Lifecycle Management, we help businesses streamline invoicing processes, ensure compliance, prevent fraud, and optimize cash flow. Our mission is to empower organizations with full control over their invoice ecosystem—ensuring that only reconciled and approved supplier invoices are paid. </p>
<p><strong>Your Impact</strong></p>
<p><strong></strong>The <strong>Senior Manager, GTM Strategy & Operations </strong>is a pivotal role in enabling effective execution of go-to-market (GTM) Strategies and Programs across the Global Sales Team. Operationalizing programmatic sales plays to support the acceleration of pipeline creation and progression. A mobiliser that has strong partnerships across our demand generation pillars to define, initiate and support sales plays. In the role, you'll report to the Vice President, Revenue Operations.</p>
<p><strong>What You’ll Do</strong></p>
<ul><li><strong>Lead GTM Sales Campaigns</strong><br/>Lead cross-functional teams (Sales, Product Marketing, Operations) to turn strategic initiatives into actionable, time-bound sales campaigns – driving urgency, adoption, and measurable pipeline impact. Transforming our current “talk-to-market” approach to a “go-to-market” approach</li><li><strong>Run the Demand Generation Council</strong><br/>Own and run the monthly Demand Generation Council, providing a single view of progress, gaps to targets, and actions across marketing and sales teams</li><li><strong>Drive Customer Expansion & Cross-Sell</strong><br/>Partner with Customer Management and Revenue Operations to build and operationalize cross-sell initiatives, including the ownership of the whitespace report and execution of our NextGen VIP account expansion program. Driving ownership and accountability across the sales teams</li></ul> <p><strong>What We’re Looking For</strong></p>
<ul><li>Highly motivated self-starter</li><li>Strong networking abilities, a business partner with a bias for action</li><li>Innate problem-solving skills ability with an unwavering mindset</li></ul>
<p><strong>Qualifications</strong></p>
<ul><li>Excellent English communication skills</li><li>Proficiency in Salesforce and CPQ tools</li></ul>
<p><strong>Why Basware?</strong></p>
<p>We’re a purpose-driven company with a global footprint and a collaborative culture. At Basware, you’ll work with passionate professionals, cutting-edge technology, and a shared commitment to innovation and excellence.</p>
<p><strong>In addition, we offer</strong></p>
<ul><li>Competitive salary and company incentive program</li><li>Lunch and recreational benefits, transferable to dental care or massages</li><li>Occupational and mental health services</li><li>Hobby clubs and gym</li><li>Free parking space and bicycle or subsidized commuter ticket benefit</li><li>Employee awards and team social events</li><li>Good learning opportunities, e.g. LinkedIn Learning license</li></ul>
<p>...and more!<br/></p>
<ul></ul>
<p><strong>Ready to make an impact?</strong></p>
<p>If you're excited by the challenge, <strong>apply now and help shape the future of Basware.</strong></p>
<p>Please submit your resume and cover letter by clicking the ‘I’m interested’ link.</p>
<p>Our recruitment process will include pre-employment actions such as enhanced background screening and reference check.</p>
<p><strong>Basware. Now it all just happens.</strong></p>
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