Digital Media Specialist

Job Summary:

WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!  

THE ROLE
 The Digital Media Specialist will assist in the development of media campaigns and will be an integral part of the Digital Marketing team. Key responsibilities include assisting in the development of media plans and coordinating with internal stakeholders and digital channel partners in a fast-paced, results-oriented environment. Must have a knack for analyzing data, thinking creatively, and coming up with innovative media strategies.

WHAT THIS ROLE WILL DO

• Assist with the creation of data-driven multi-channel digital media plans that align with event objectives

• Collaborate closely with teams to ensure plans across all events are leveraging best practices and optimal media mix (Direct, Paid Search, Social, and Programmatic)

• Assist with oversight and buying direct digital media buying and reporting

• Work across teams to QA campaigns to ensure accuracy and consistent execution

• Analyze topline media performance and suggest optimizations

• Proactively monitor media landscape and identify relevant trends pertinent to our business

• Keep tasks accurate and organized to meet and various due dates and deadlines

 
WHAT THIS PERSON WILL BRING

• Bachelor’s degree

• 2+ years experience in Digital Media

• Experience in at least one of the following:

• Social Platforms (Facebook/Instagram, Twitter, Pinterest, Snapchat, TikTok)

• DSPs (Google’s DV360, The Trade Desk)

• Paid Search (Google Ads, SA360)

• Digital ad trafficking tools (Campaign Manager/DCM, etc.)

• Project management tools (Asana)

• Knowledge of media landscape, foundational media math, etc.

• Experience across digital media, including Direct Digital, Paid Search, Social, and Programmatic; agency experience highly preferred

• Strong degree of accuracy and attention to detail

• Ability to thrive in a very fast-paced environment with high volume

• Proficiency in Microsoft Excel, including advanced formulas, pivot tables and vlookups

• Excellent verbal and written communication skills

• Ability to maintain efficient communication across different teams

• A passion for everything digital, with an active interest and understanding of online advertising and industry trends

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

• WEALTH: 401(k) program with company match, Stock Program

• FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support

• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings

• OTHERS: Volunteer time off, crowdfunding network

Live Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

EQUA