Customer Advocacy Manager

At AlertMedia, everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity. Our values which reflect our view on what’s important and what’s right include:  

• We’re humans not robots
• Customers always come first  
• We work better together
• Simplicity is our strength
• Our reputation is priceless
• Hard work pays off   

As one of the fastest growing software companies in the United States, we’re focused on finding the best talent and building the best team to continue accelerating our rapid growth to keep up with our demand!   
 

AlertMedia is looking for a dynamic Customer Advocacy Manager to lead the strategy and execution of our customer advocacy program. This role will own the vision for how customer voices power our brand narrative, strengthen customer relationships, and accelerate revenue growth. You’ll manage a best-in-class advocacy engine—identifying, cultivating, and amplifying customers who champion AlertMedia’s mission through spotlights, peer references, thought leadership opportunities, and more. This role reports to the Senior Director, Segment Marketing & Events and is based in Austin, TX.  
 

Who you are:  

You’re a relationship-driven marketer who thrives at the intersection of strategy and execution. You excel at building deep, trust-based partnerships with customers and internal teams alike—turning shared success stories into strategic business assets. You bring structure and process to fast-moving environments, balancing creativity with operational discipline. As a seasoned advocate for customers, you know how to influence cross-functional stakeholders, prioritize competing needs, and deliver programs that scale impact across Marketing, Sales, and Customer Success. 

What you get to do every day:  

• Own and evolve the global customer advocacy strategy, defining goals, success metrics, and scalable processes that amplify customer voices across the buyer journey.
• Identify and activate the right advocates to support the sales cycle—matching customer champions to reference calls and webinars that accelerate deal velocity and reinforce credibility with prospects.
• Oversee the health and growth of the customer advocate database, ensuring segmentation by industry, use case, and persona to support sales and marketing motions.
• Define strategy and drive execution for key advocacy programs, including references, nurture streams, AlertMedia’s Customer Advisory Board, 3rd party review sites, customer spotlights, and reference webinars. 
• Collaborate with cross-functional partners (Marketing, CS, and Sales) to drive customer storytelling and advocacy alignment across all go-to-market initiatives.
• Build and nurture relationships with top-tier customers to develop advocates for speaking engagements, peer references, reviews, customer spotlights, awards, and more.
• Design and implement scalable systems for customer story intake, selection, and activation—including automation of reference workflows within Salesforce and advocacy tools.
• Partner with leadership to shape and expand customer advisory programs, including advisory board desig