Sr. Manager, Visa Direct Regional Field Marketing - LAC

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

As Sr. Manager, LAC Field Marketing for Visa Direct, you will report to the Senior Director of Visa Direct Field and Partner Marketing and Sr. Director, B2B Regional Marketing - LAC and will be responsible for leading LAC marketing programs for Visa Direct.  In this role, you will be the glue that binds our product strategy to the tactics needed to drive success in sales and marketing, ultimately delivering data-driven results. You must be an evangelist of Visa Direct to our customers and you will play an integral role in the lifecycle of Visa Direct.
You will develop a deep understanding of the playing field for your product areas, which includes

• Knowing and understanding our clients better than they know themselves, including what they need and how they make their buying decisions

• Having extensive insights on our competitors, what they are doing today and where they are going in the future

• Deep understanding of market dynamics - including regulation, consumer needs and trends.  

You consistently back up strategic insights with market evidence and use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales teams to be successful. You have an innate ability to grasp and present the value propositions of our products and solutions in a way that resonates with customers and clearly articulates how we solve our buyers’ problems.

You will collaborate across our global and regional marketing and communications teams to develop and deliver innovative programs and content that drive demand. Attention to detail and eye for quality are critical to your success, and are imperative in your ability to represent the brand in everything from product development and design to communications. You are obsessed with tracking performance, and always have the data to prove what’s working and what isn’t. You are an extension of the Visa Direct Regional Product and Sales team, regularly collaborating with product managers, product strategists and sales - it is a balancing act that requires strong relationship-building and diplomatic skills, including knowing when to push back and when to dive in.
Key Responsibilities

• Lead all aspects of product marketing for the Visa Direct LAC, across priority audiences, markets and use cases as a strategic regional partner to the LAC Visa Direct product and sales teams.

• Engage senior Visa Direct LAC product leaders to align marketing programs with business goals and priorities to deliver new revenue sales opportunities and grow transaction volumes.

• Execute strategic marketing execution plans, leveraging global strategies and content, to deliver against regional Visa Direct business goals including awareness, demand gen, cross-sell and end user campaigns

• Leading regional voice of the customer across target audiences, to bring strategic content and programs to meet regional priorities and goals.

• Executing Bank co-marketing programs with strategic partners to drive consumer awareness, adoption and repeat usage of Visa Direct enabled solutions

• Drive activation for key regional events, supporting pre, during and post promotion of Visa Direct to drive client engagements with sales.

• Leading localization of regional marketing and sales content to help support LAC client engagements.  Development of LAC specific marketing and content to support regional use case needs.

Key Internal Partners

• Global and Regional and Local Digital Products Sales and Relationship  leads

• Global and Regional Visa Direct Products team

• Global, Regional and Country-based Marketing Teams

• Corporate Communications

• Analytics and Research teams

• Finance

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

This position is not eligible for sponsorship

Qualifications

Basic Qualifications
-8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g.