Associate Director, Brand and Engagement

Company Description

Oxfam is a global organization that fights inequality to end poverty and injustice. We offer lifesaving support in times of crisis and advocate for economic justice, gender equality, and climate action. We demand equal rights and equal treatment so that everyone can thrive, not just survive. 

Oxfam America employees are able to work remotely, but to be considered applicants must reside in one of the following states that are within a 200-mile radius of an Oxfam America office which are located in Boston and Washington DC: ME, NH, VT, MA, RI, CT, NY, NJ, PA, DE, WV, VA, MD, NC or DC.

Job Description

Lead and inspire team of brand experts and relationship managers to help clarify Oxfam’s public brand positioning and help build emotional connections with a pipeline of potential Oxfam supporters over the long term. The team works to deliver a diverse and growing community of people who are inspired and committed to fighting inequality to end poverty and injustice with Oxfam. Brand and Engagement staff work across the agency and build relationships with brand partners, hunger banquet organizers in local communities, the entertainment industry, and other influencers to deepen their relationship to Oxfam and our mission. 

PRIMARY RESPONSIBILITIES:

• Using building blocks of past Oxfam initiatives and liaising with internal stakeholders within Public Engagement (PE) and across divisions, build and execute a focused and innovative Brand and Engagement team strategy that helps develop emotional connections with a pipeline of potential Oxfam supporters over the long term long-term and builds the Oxfam brand.  
• Lead a team of brand experts to create and inform innovative strategies that will deliver on Public Engagement and organizational goals to make Oxfam the premier global organization working on issues of inequality.
• In collaboration with PE leadership and the Audience Insights Lead develop a targeted audience plan that will guide the Brand & Engagement team’s strategies
• Develop system for tracking and measuring brand efficacy and supporter growth to inform future work and foster a learning environment within team.
• Serve as a key member of PE leadership team. Provide input into how to balance competing opportunities, meet divisional goals, and prioritize projects in a resource-constrained environment.
• Fulfill management responsibilities, including, but not limited to, budgetary duties, hiring, providing staff development and related consultative skills, and performance evaluations.
• Liaise with Oxfam International’s brand manager’s group, including overseeing Global Brand Identity System. 
• Build brand literacy across Oxfam America by overseeing staff workshops, brand communications tools, and Brand Tracker annual research.  
• Collaborate with Design, Digital Marketing and Supporter Engagement and creative consultants to provide direction on development of creative brand communications.
• Oversee and evolve the Oxfam America Hunger Banquet program into a major tool for attracting and engaging new Oxfam supporters. Explore other similar initiatives for securing a pipeline of new and diverse Oxfam supporters and engaging current supporters. 
• Oversee music outreach and entertainment relations programs, managing both risk and opportunity.
• Oversee legal trademark protection. Serve as liaison with intellectual property legal counsel.
• With support of the Global Brand Lead, scope the development of brand partnerships program that would leverage Oxfam corporate relationships for the purposes of elevating brand visibility within defined audience segments.
• Serve as member of Ethical Steering Committee, vetting possible engagements at the intersection of fundraising, brand, and the private sector.
• Scope the development of Oxfam youth engagement program. 
• Serve as spokesperson for Oxfam’s outreach efforts with media and represent Oxfam at strategically scheduled speaking events, national and regional network conferences.
• Collaborate with the Oxfam confederation to expand supporter engagement across affiliates and work with international colleagues to maintain global brand consistency and deliver a consistent, high quality, and coordinated experience to the entertainment sector.
• Work closely with colleagues across the organization on our overall supporter journey, including those leading Oxfam’s Campaigning and Organizing efforts, Direct Marketing, and Digital Marketing and Supporter Engagement. 

EXPECTATIONS FOR THE POSITION:

• Will stay abreast of professional standards, marketplace trends, and will have a keen knowledge of successful brand strategies from the non-profit, cause-related, or global organization sector, demonstrating continuous learning of the field.