Associate Director, Content Strategy & Development

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Associate Director, Content Strategy & Development helps set the strategic direction and creative vision for impactful, high-quality healthcare content that enhances and protects AbbVie’s reputation and accelerates business objectives. An exceptional creative writer/director and content strategist, the associate director creates content activations across channels and formats that deliver results.

More specifically, this individual will help develop and manage long- and short-form editorial content and web content, including video, social and web assets that meet clear marketing and business objectives. Working closely with key partners across the social and web teams, corporate communications, brand communications, affiliates and other functional teams, this position provides strategic counsel for AbbVie, develops annual content plans and owns development of content campaigns for the enterprise.

Responsibilities: 

• Build and socialize content strategy methods, recommendations, thought leadership and rationale to colleagues.
• Advise colleagues and functional teams on specific content strategies to achieve functional or campaign objectives
• Direct and/or develop original content in a variety of formats, from web content and articles to social content, infographics, videos and more
• Develop ideas for new content activations and new channels based on a deep understanding of trends, audience insights and the external environment
• Collaborate closely with other functional teams to map and optimize content while using measurement to test, learn and improve efforts
• Provide input and recommendations on media strategy, including audi