Analyst, Advanced Advertising Planning Solutions

 

 

 

Role Overview & Responsibilities

Paramount Global Vantage is the leading advanced advertising platform in the industry, bringing audience-based solutions to clients with activations that span our massive linear, digital, and addressable TV portfolio. Sitting within the Advanced Advertising organization’s Data Solutions division, the Planning Solutions team is responsible for overseeing the planning and implementation of all cross-platform media plans optimized via Vantage.

 

Day-to-day responsibilities:

• Use groundbreaking optimization platforms to build media plans for advanced audiences that deliver on client goals
• Provide detailed data points and analysis of optimized media plans to sales to inform proposal recommendation
• Monitor and track cross-platform delivery
• Build and streamline operational workflows
• Provide day-to-day operational support
• Assist in midcampaign performance optimization
• Assist in revenue and inventory forecasting

 

 

Basic Qualifications

• 1-2 years working in media buying, planning or operations
• Ability to analyze data, develop insights and clearly communicate the impact of varying data points
• Advanced in excel
• Bachelor’s degree or equivalent

 

Preferred Qualifications

• An understanding of media math
• experience working in media planning, buying, sales or analytics
• Understanding of advertising and agency ecosystem in television and/or digital

 

Additional Qualifications

• Passion for problem-solving and the ability to find answers to difficult questions
• Ability to collaborate across various teams
• Highly organized with the ability to manage multiple projects at once, prioritize actions, deadlines, and anticipate solutions
• Interest in advanced advertising and innovation
• Strong written and oral communication skills

 

 

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

 

ADDITIONAL INFORMATION

 

Hiring Salary Range: $64,800.00 - 72,900.00. 

 

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement.   

 

https://www.paramount.com/careers/benefits

 

Paramount is an equal opportunity employer (EOE) including disability/vet.

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal emp