VP of Growth Benelux & Nordics (Experience & Engineering)

VP of Growth, Benelux & Nordics (Experience & Engineering)

This role is part of our Experience & Engineering team based in the Netherlands. We combine our skills in developing future-ready technical solutions with our expertise in creating beautiful designs to deliver exceptional and engaging digital experiences that build lasting relationships with our clients like Gant, Inter Milan, bol.com and Just Eat Takeaway.

 

ROLE OVERVIEW

The VP of Growth is responsible for driving revenue growth by leading new business development, managing large pitches, and expanding opportunities within existing clients. This role focuses on executing sales strategies, building a strong pipeline, and securing large-scale cross-sell and up-sell opportunities to achieve sales targets. The VP will be responsible for both farming and hunting for RFPs, ensuring a balanced approach to growing existing accounts and securing new business. They will lead strategic client relationships, oversee the marketing, sales, and new business teams, and collaborate closely with Marketing & Sales to develop go-to-market plans, optimize sales performance, and maximize revenue opportunities.

This role requires a commercially driven, strategic thinker with a proven track record in business development and revenue growth within the technology and marketing services industry.

JOB PURPOSE

As part of the sales team, you will be responsible for driving revenue growth by building relationships with and acquiring new clients for DEPT®.

To be successful in this role, it is imperative to have a curious, commercially focused mind. You must have a broad understanding of a range of industry verticals and the ability to develop go-to-market strategies demonstrating DEPT®’s capabilities. A broad understanding of the entire agency sales funnel— from brand building, to performance tactics, to business development, to sales— is important in this role, though primarily the role will be judged on bottom funnel performance, that is to say, close rates and sales revenue generation.

You must be able to quickly build trust and rapport, ask the right questions, and bring a strategic approach to selling agency solutions. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

KEY RESPONSIBILITIES

• Execute the new business strategy for our Experience & Engineering teams within Benelux - Nordics
• Build and manage a strong sales pipeline through proactive lead generation, market research, and networking.
• Responsible for generating new business opportunities, with a focus on securing large-scale cross-sell and up-sell initiatives, as well as building large opportunities (both net new and existing).
• Develop and nurture strategic relationships with new clients and partners to expand the company's client base and market presence.
• Lead the development of compelling and successful pitches and proposals that address client needs and differentiate DEPT®.
• Develop strategies to meet and exceed order intake and net sales targets.
• Negotiate contracts and pricing to ensure profitability, while maintaining client satisfaction.

• Partner with local leadership to build, lead and develop high-performing Business Development teams.
• Collaborate with the Marketing team to develop sales enablement programs, tools, and resources. Provide training, coaching, and ongoing support to the new business teams to enhance their skills, product knowledge, and sales effectiveness.
• Collaborate with Finance and Local Leadership to develop accurate sales forecasts and budgets. Monitor sales performance against targets and manage resources effectively to optimize sales productivity and efficiency.
• Foster strong cross-functional collaboration to drive client-centric solutions and maximize revenue opportunities.
• Line manage and mentor our existing new business team.

WHAT WE ARE LOOKING FOR

• Proven track record of successful business development leadership and revenue growth in the technology services industry.
• Strong understanding of sales strategies and client relationship management.
• Demonstrated experience in building and leading high-performing sales teams.
• Excellent leadership and people management skills, with the ability to inspire and motivate teams.
• Strategic mindset with the ability to develop and execute sales plans aligned with business objectives.
• Strong business acumen and financial literacy to analyze sales data, forecast revenue, and manage budgets.
• Client-focused mindset with a deep understanding of client needs and the ability to