Marketing Automation Manager, LHH (Global; remote North America Eastern Region or Europe- UK&I, FR, CH, DE, SP)

Marketing Automation Manager (REMOTE; North America Eastern Region or Europe UK&I, FR, DE, CH, SP)

We are looking for a strategic Marketing Automation Manager to lead our marketing automation efforts with deep expertise in Salesforce Pardot/Marketing Cloud Account Engagement and Salesforce Marketing Cloud. This role will oversee the strategic and project-based aspects of marketing automation, ensuring alignment with broader marketing objectives. The Manager will set priorities, manage resources, and directly supervise a to-be-hired Marketing Automation Specialist and marketing automation contractors. The ideal candidate will have a proven record of accomplishment in managing marketing automation platforms, developing effective campaigns, and driving automation initiatives that contribute significantly to business goals.

Key Responsibilities:

• Strategic Oversight: Develop and implement a comprehensive marketing automation strategy that aligns with the company’s goals and marketing objectives.
• Team Leadership: Manage and mentor the Marketing Automation Specialist and marketing automation contractors, overseeing all execution-based activities within Salesforce Marketing Cloud and Pardot.
• Campaign Management: Lead the design and execution of marketing campaigns and nurture efforts, ensuring they meet strategic goals and ROI targets.
• Priority Setting: Determine project priorities and resource allocation to maximize efficiency and effectiveness in marketing automation efforts.
• Analytics and Reporting: Monitor, analyze, and report on the performance of automation campaigns and systems. Use insights to drive improvements and demonstrate the impact of automation on business outcomes.
• Platform Management: Ensure optimal use of Salesforce Marketing Cloud and Pardot, maximizing the functionality and integration of these platforms.
• Stakeholder Engagement: Collaborate with cross-functional teams to ensure marketing automation strategies support business priorities.
• Innovation and Optimization: Continuously explore new automation technologies and practices, particularly within Salesforce Marketing Cloud and Pardot, to stay ahead of industry trends and enhance campaign effectiveness.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• At least 5 years of experience in marketing automation, including extensive use of Salesforce Marketing Cloud and Pardot.
• Minimum of 2 years in a leadership role within a marketing automation environment.
• Demonstrated ability to develop and implement successful automation strategies.
• Strong proficiency in Salesforce Pardot and Salesforce Marketing Cloud and other marketing automation tools.
• Excellent leadership, communication, and project management skills.
• Analytical mindset with a strong ability to translate data into actionable insights.
• Experience using Zapier for integrations.

Additional Qualifications a plus:

• Advanced certification in Salesforce Pardot/Marketing Cloud Account Engagement, Salesforce Marketing Cloud, or similar platforms.
• Experience with CRM integration and data management practices.
• Proficiency in additional digital marketing tools and analytics software.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A dynamic and supportive work environment.
• Access to the latest tools and technology.
• Flexible working hours and remote work options.

Reporting Relationships:

• A part of the Marketing team at LHH, reporting to the head of Digital Marketing. Directly manage a to-be-hired Marketing Automation Specialist.

Location:

• We offer a fully remote work environment. We prefer candidates in US (United States) eastern, GMT, or GMT +1 time zones, but will consider qualified candidates in a variety of locations.

What we offer

• Growth opportunities within a human resources global leader
• We prioritize learning to stay agile in an increasingly competitive business environment
• We foster an open-minded environment where people spark new ideas and explore alternatives
• Comprehensive benefits package including health, PTO, Paid Holidays
• Range $99,400 Minimum - $124,250 Maximum per year plus bonus 

Placement within this range is determined based on geographic location, experience, and other compensatory factors.

About LHH

The world of work is ever-changing and unpredictable. Organizations are constantly fighting a battle to find and maintain their competitive advantage: their talent. To succeed, they can’t just rely on what works today, working