Assistant Vice President for Marketing

POSITION TITLE:  Assistant Vice President for Marketing

COMPENSATION RANGE: 155,000.00 - 165,000.00 USD per year

EMPLOYMENT CLASSIFICATION: Professional Administrative

DEPARTMENT: Marketing

TARGET HIRE DATE: 6/1/2026

BENEFITS: UNC’s Career Hub

Candidates must have valid U.S. work authorization at the time of application; UNC cannot provide H-1B sponsorship at this time.

To ensure full consideration, applications must be received by 11:59pm (MT) on 03/20/2026.

Position Summary:

The Marketing team within University Advancement leads the development, stewardship and activation of the University of Northern Colorado’s (UNC) brand in support of institutional growth, engagement, and enrollment objectives. The Assistant Vice President (AVP) for Marketing leads this team by translating institutional priorities into clear, coordinated, and mission-centered messaging that strengthens enrollment, reputation, and stakeholder engagement. The Assistant Vice President for Marketing will serve as the university’s chief marketing and brand strategist. The AVP provides strategic leadership and administrative oversight for the university’s centralized marketing function and partners with other embedded units across the campus. Reporting to the Vice President for University Advancement and serving as a senior member of the Advancement leadership team, the AVP provides vision, direction and leadership for UNC’s brand strategy, enrollment marketing, creative development, digital marketing, advertising, web strategy and marketing analytics all in service to strengthening institutional reputation, supporting enrollment and student success objectives, driving philanthropic engagement, and increasing visibility and perception of the university’s brand.

In close collaboration with the AVP for Communications, the AVP for Marketing partners with campus leaders and communicators to ensure that institutional messaging is clear, consistent, and reflective of the university’s academic excellence and public mission.

As a senior member of the University Advancement leadership team, the AVP fosters collaboration across campus and leads a professional staff committed to advancing the university’s strategic priorities through thoughtful, data-informed marketing initiatives.

Job Duties:

Provide Vision and Strategic Direction
The Assistant Vice President for Marketing leads the development and execution of comprehensive, data-driven marketing and brand strategies aligned with UNC’s strategic plan and enrollment and fundraising goals. The AVP partners closely with Admissions and university leadership to ensure marketing strategies support measurable enrollment growth and retention, and brand awareness outcomes. The AVP will define key performance indicators (KPIs) for marketing initiatives and implement dashboards and reporting systems that provide leadership with clear insight into campaign effectiveness, brand health and enrollment impact. The position is responsible for ensuring data-informed decision making and measurable results across all marketing investments. Areas of focus include:
-Develop and implement a comprehensive, integrated marketing and communications strategy aligned with the university’s strategic plan
-Establish appropriate assessment measures and performance indicators to evaluate marketing effectiveness.
-Provide oversight of institutional brand positioning and messaging to ensure alignment with the university’s mission and values.
-Serve as a strategic advisor to the Vice President for University Advancement on marketing-related matters.
-Lead marketing strategies that support enrollment, philanthropy, and increased awareness of UNC’s brand.
-Partner with Admissions and enrollment leadership to design coordinated, audience-focused recruitment campaigns.
-Utilize market research, demographic analysis, and institutional data to inform strategy and resource allocation.
-Support communication efforts that reinforce student success and retention priorities.

Advance and Protect UNC’s Brand
The AVP serves as steward of the UNC brand, ensuring clarity, consistency and differentiation across marketing efforts. This includes:
-Oversee the development and implementation of brand standards and visual identity guidelines as well as brand positioning and messaging frameworks.
-Ensure consistency and quality across marketing materials and platforms.
-Creating and executing marketing campaigns that reflect UNC’s distinctive value propositio