Senior Product Marketing Manager, Asana Service Management

<p data-path-to-node="1">The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.&nbsp;<br><br>We’re looking for a strategic Senior Product Marketing Manager to own the GTM strategy for our new AI-powered service management solution, Asana Service Management, and scale it from 1 to 100. Operating at the intersection of product strategy and commercial execution, you will partner closely with Product and Sales to launch new features and generate significant market momentum.</p> <p data-path-to-node="2">This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.</p> <h3 data-path-to-node="3">What you’ll achieve</h3> <ul data-path-to-node="4"> <li> <p data-path-to-node="4,0,0"><strong data-path-to-node="4,0,0" data-index-in-node="0">Define and own the end-to-end go-to-market strategy</strong>, partnering closely with Integrated Campaigns to drive measurable business results.</p> </li> <li> <p data-path-to-node="4,1,0"><strong data-path-to-node="4,1,0" data-index-in-node="0">Develop and maintain messaging</strong> that articulates how our application serves complex enterprise needs and creates value for CIOs.</p> </li> <li> <p data-path-to-node="4,2,0"><strong data-path-to-node="4,2,0" data-index-in-node="0">Drive high-impact product launches</strong> that generate market momentum, ranging from flagship releases to incremental feature updates.</p> </li> <li> <p data-path-to-node="4,3,0"><strong data-path-to-node="4,3,0" data-index-in-node="0">Equip our Sales teams to win</strong> by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories.</p> </li> <li> <p data-path-to-node="4,4,0"><strong data-path-to-node="4,4,0" data-index-in-node="0">Act as the connective tissue</strong> between Product, Partnerships, and Sales to ensure continuous product-market fit.</p> </li> <li> <p data-path-to-node=