Marketing Manager

Job Description: Marketing Manager
Division / Department: The CE Shop - Revenue and Growth Marketing
Reports to (position): VP of Marketing
Location: US Remote
Employment Type: Full Time, Exempt
Work Conditions: Remote Office Environment
Travel: <10%
Telecommute: Yes
Minimum Educational Req: Bachelor’s degree in Marketing or related field, or
proven work experience, or equivalent combination of education and experience.
Years of Experience: 4-6+ years of relevant work experience

Position Summary:
The CE Shop is a leading EdTech company dedicated to revolutionizing education to empower learners. We are seeking an experienced and dynamic Marketing Manager to lead our B2B and B2C marketing efforts for The CE Shop’s real estate and mortgage lines of business. The ideal candidate will have a proven track record in both B2B and B2C marketing, with a strong understanding of the EdTech industry. You will be responsible for executing marketing strategies that drive revenue and engage our target audiences for CAC and LTV improvement.
Essential Functions / Job Responsibilities:
Marketing Strategy and Execution:
• Support the Sr. Marketing Manager in leading all B2B and B2C marketing efforts for all real estate products, the company’s largest revenue driver, and mortgage products with a double-digit growth target.
• Execute comprehensive marketing plans to establish and grow B2B and B2C segments, focused on driving traffic, growing leads, increasing conversions, and improving AOV.
Content and Collateral Management:
• Manage the creation of marketing collateral, such as product brochures, website content, and more to achieve business objectives.
• Oversee the development of high-quality marketing materials that align with strategic goals.
Channel Management:
• Manage multiple marketing channels, directly or through others, including digital marketing (SEO and PPC), eComm and website optimization, content, email marketing, social media, print collateral, and events.
• Ensure all marketing activities are aligned with strategic objectives and company goals.
Cross-Functional Collaboration:
• Collaborate with other departments to ensure marketing efforts are in alignment with regulatory requirements, product/tech capabilities, and company objectives.
• Work closely with Product, Sales, and Engineering teams to align customer needs with product features, managing changes and the full product lifecycle.
Customer Insights and Relevancy:
• Gain and develop customer insights to better strengthen the relevancy of our overall offerings and marketing materials.
• Utilize customer feedback and data to inform marketing strategies and product development.
Performance Tracking and Reporting:
• Establish, monitor, and report on key performance indicators (KPIs) to track the effectiveness of marketing initiatives (customer events, tradeshows, etc.).
• Make data-driven recommendations to improve marketing performance and achieve business objectives.
Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum of 5 years of experience in marketing, with a focus on B2B and B2C
• Strong understanding of the EdTech industry and market dynamics
• Proven track record of developing and executing successful marketing campaigns
• Excellent analytical, communication, and project management skills
• Ability to work independently and as part of a team in a fast-paced environment
• Creative thinker with a passion for innovation and continuous improvement
Skills Required:
• Strong customer service orientation
• Excellent communication skills, both verbal and written
• Proficiency in Microsoft Office, and other relevant marketing tools
• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment
• Knowledge of marketing best practices for B2B and B2C
• Strong problem-solving and analytical skills
Supervisory Responsibility:
This position will not have supervisory responsibilities.
Physical Requirements:
The physical demands of this position are representative of those that must be met by an employee to
successfully perform essential functions of this job. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential functions.
Employment benefits granted upon hire date:
• Paid Time Off (PTO) structured on a take what you need basis (as referenced in the employee handbook)
• Paid company holidays (9 days off per year)
• Discounts on Career Certified’s products and services
• Tuition reimbursement, subject to approval
Additional employment benefits are granted following 30 days of hire date:
• Voluntary parti