Director, Marketing- Digital Customer Experience

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.
 

We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

Job Description
 

At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers.

We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. As a Director Marketing, Digital Customer Experience, HIV Prevention, at Gilead, you will play a critical and exciting role in helping the US marketing organization support the current HIV prevention portfolio and potentially launch future HIV prevention therapies.

Key Responsibilities:

• ·Define and own a digital health roadmap in partnership with Digital Strategy & Operations team and Market Access/Patient Support targeting friction points across the patient journey—from access to adherence.

• Align solutions with brand imperatives to enable a positive customer experience from access through adherence

• Lead a robust adherence program strategy and execution plan, including patient support pathways, behavior-change interventions, and partner enablement—driving measurable persistence and outcomes in coordination with Brand, Medical, Field, and Digital teams.

• Enable breakthrough digital health initiatives that improve outcomes and experiences while ensuring compliance with regulatory and data integrity standards.

• Lead PrEP CX transformation execution, including Voice of Customer (VoC) programs, journey mapping, and CX measurement frameworks.

• Shape the annual strategic and tactical plan for HIV prevention, translating brand strategy into prioritized digital/CX initiatives with clear business cases, resourcing, and implementation roadmaps.

• Drive execution and pull-through of digital customer experience optimizations supporting pipeline and lifecycle objectives, ensuring solutions are scalable, integrated, and field-ready.

• Establish an insights-driven operating cadence by integrating primary and secondary data sources; translate analytics into executive-ready narratives and action plans that improve experience, performance, and outcomes.

• Provide strategic perspective on industry trends, competitive activity, and emerging digital capabilities, recommending differentiated approaches that advance brand leadership and patient impact.

• Oversee end-to-end content review and approval through the internal review and Med-Legal-Reg processes, ensuring high-quality submissions, timely stakeholder alignment, and secure final production readiness.

Basic Qualifications:

Bachelor's Degree and Twelve Years' Experience

OR

Masters' Degree and Ten Years' Experience

OR

PhD and Eight Years' Experience

Preferred Qualifications:

• Customer Experience Acumen: Familiarity with CX metrics (CES, CSAT, NPS) and processes (journey mapping, VoC programs).

• Digital & Health Tech Background: Proven experience in health tech, digital solutions, and mobile experiences; ability to write clear business requirements.

• CRM Marketing: Experience designing and optimizing CRM-driven, personalized journeys (e.g., email/SMS/in-app) with preference for patient support initiatives to improve adherence and persistency

• Leadership Skills: Executive presence with strong influencing, communication, and negotiation skil