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Associate Community + Influencer Manager, Keys Soulcare
e.l.f. BeautyNew York City, United Statesfull_timeVerifiedPosted 12 Nov 2024
About the role
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 23 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Job Summary:We are looking for a passionate and dedicated Community + Influencer Manager to join our growing Keys Soulcare Team. In this role, you will serve as the voice of our brand, engaging with and nurturing our online community across various platforms. You will be responsible for building relationships, fostering positive interactions, and creating a welcoming environment for current and potential customers, fans, and advocates. You will play a key role in driving engagement, gathering feedback, and creating strategies to grow and strengthen our community.
Responsibilities:
Community ManagementCommunity Engagement & Support: - Actively manage and monitor social media channels, forums, blogs, and other online spaces where the community engages with the brand.- Respond to community inquiries in a timely, empathetic, and helpful manner.- Foster positive and constructive conversations while handling conflicts or negative comments diplomatically.
Community Growth & Retention:- Develop and implement strategies to grow the community by attracting new members and retaining existing ones.- Identify and engage brand advocates, influencers, and loyal fans to help expand community reach.- Organize and facilitate online and on-site events including live-streams, influencer events, and community events.
Brand Advocacy:- Act as a brand ambassador, promoting the company’s values and mission through engagement.- Encourage community members to share their experiences, participate in campaigns, and become advocates for the brand.
Influencer Relationship Management:- Identify, recruit, and build relationships with beauty influencers that align with our brand’s image and target audience.- Develop and manage ongoing relationships with top-tier influencers, micro-influencers, and content creators.- Act as the primary point of contact for influencers, providing clear communication and maintaining a positive working relationship.
Campaign Strategy & Execution:- Collaborate with the marketing and creative teams to develop influencer marketing strategies and campaign concepts.- Coordinate and execute influencer campaigns from start to finish, ensuring alignment with brand guidelines and objectives.- Oversee influencer content creation, ensuring it meets quality standards and aligns with campaign goals.- Monitor campaign progress and ensure that deliverables are met on time and within budget.
Campaign Performance & Reporting:-Track, analyze, and report on the performance of influencer partnerships, including metrics such as engagement, reach, conversions, and ROI.- Provide insights and recommendations based on data to optimize future campaigns.- Use analytics tools to stay up to date with influencer trends and audience behaviors, ensuring the brand remains relevant and visible.
Brand Advocacy & Product Seeding:- Manage product seeding initiatives, sending products to influencers and tracking usage.
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, clinically-effective and accessible skincare.
In our Fiscal year 24, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 23 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Job Summary:We are looking for a passionate and dedicated Community + Influencer Manager to join our growing Keys Soulcare Team. In this role, you will serve as the voice of our brand, engaging with and nurturing our online community across various platforms. You will be responsible for building relationships, fostering positive interactions, and creating a welcoming environment for current and potential customers, fans, and advocates. You will play a key role in driving engagement, gathering feedback, and creating strategies to grow and strengthen our community.
Responsibilities:
Community ManagementCommunity Engagement & Support: - Actively manage and monitor social media channels, forums, blogs, and other online spaces where the community engages with the brand.- Respond to community inquiries in a timely, empathetic, and helpful manner.- Foster positive and constructive conversations while handling conflicts or negative comments diplomatically.
Community Growth & Retention:- Develop and implement strategies to grow the community by attracting new members and retaining existing ones.- Identify and engage brand advocates, influencers, and loyal fans to help expand community reach.- Organize and facilitate online and on-site events including live-streams, influencer events, and community events.
Brand Advocacy:- Act as a brand ambassador, promoting the company’s values and mission through engagement.- Encourage community members to share their experiences, participate in campaigns, and become advocates for the brand.
Influencer Relationship Management:- Identify, recruit, and build relationships with beauty influencers that align with our brand’s image and target audience.- Develop and manage ongoing relationships with top-tier influencers, micro-influencers, and content creators.- Act as the primary point of contact for influencers, providing clear communication and maintaining a positive working relationship.
Campaign Strategy & Execution:- Collaborate with the marketing and creative teams to develop influencer marketing strategies and campaign concepts.- Coordinate and execute influencer campaigns from start to finish, ensuring alignment with brand guidelines and objectives.- Oversee influencer content creation, ensuring it meets quality standards and aligns with campaign goals.- Monitor campaign progress and ensure that deliverables are met on time and within budget.
Campaign Performance & Reporting:-Track, analyze, and report on the performance of influencer partnerships, including metrics such as engagement, reach, conversions, and ROI.- Provide insights and recommendations based on data to optimize future campaigns.- Use analytics tools to stay up to date with influencer trends and audience behaviors, ensuring the brand remains relevant and visible.
Brand Advocacy & Product Seeding:- Manage product seeding initiatives, sending products to influencers and tracking usage.
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