Senior Manager of Relationship Marketing

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Summary: 

Reporting to the Senior Director, Relationship Marketing, this role will help manage all Resort Marketing CRM functions for Vail Resorts, including Email, SMS, and Push Marketing functions and teams.  This role will have a strong emphasis on CRM strategy and execution, team leadership, and deep partnership with our resort marketing teams across North America.  This role will help lead the organization through a transformational change in Marketing Automation, Guest Lifecycle Marketing and Customer Centric Marketing.  

 

Job Specifications:

• Outlet: Corporate
• The budgeted range starts at $103,000 - $125,000 + annual bonus. Actual pay will be adjusted based on experience
• Shift & Schedule Availability: Full Time, Year Round
• Other Specifics: Hybrid

 

Job Responsibilities:

• Work as the expert within Vail Resorts to implement Resort Marketing CRM campaigns, with a focus on driving repeat visitation, and attach to all on-mountain business (e.g., hospitality, retail, rental, ski school, etc).
• Develop and implemented lifecycle campaign strategies to drive emotional connections with our guests that build trust and ultimately drive sales, cross-sell, and up-sell.
• Use in depth marketing industry knowledge and gain a deep understanding of internal business goals to develop impactful contact strategy, email content, segmentation schemes, and cross-channel strategy while maintaining industry best practices including browser/client/mobile compatibility, personalization of subject lines, use of images, gif, video, and more.
• Manage and optimize the design, content, layout, customer segmentation and messaging strategies while leading a team of email specialists responsible for the building and deploying of marketing communications.
• Ensure integration of relationship marketing into strategic and traditional marketing plans across all resort marketing focus areas.  Continually build the relationship with all partners and consumers of the CRM functional area across the enterprise.
• Own business results end-to-end through CRM channels, leading improvements in reporting, KPI development, and showing year-over-year improvement in revenue and guest engagement.
• Work closely with the rest of the RM team and resort stakeholders to launch a holistic mobile marketing program for SMS and Push Notifications that supports business objectives of repeat visitation, guest retention, and cross-sell/up-sell. 
• Lead the resort specific RM team on best practices for email engagement, marketing automation, journey-based trigger communications, dynamic content from multiple data points, email content enhancements, list-building, database management, deliverability, data integrity, and CAN-SPAM/CASL/GDPR compliance.
• Possess a strong sense of self-awareness and convey and exemplify the Vail Resorts standard of leadership. Strong focus on leadership development of self and team.  Be consistently focused on unlocking the potential of their employees. 

 

Job Requirements:

• Bachelor’s degree in Business, Marketing, Communications or a related degree required
• 6+ years experience in Email or CRM Marketing position required.