Senior Manager, Marketing Science

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Job Description

About BioLife Plasma Services

BioLife Plasma Services, a subsidiary of Takeda Pharmaceutical Company Ltd., is an industry leader in the collection of high-quality plasma that is processed into life-saving plasma-based therapies. Some diseases can only be treated with medicines made with plasma. Since plasma can’t be made synthetically, many people rely on plasma donors to live healthier, happier lives. BioLife operates 220+ state-of-the-art plasma donation centers across the United States. Our employees are committed to improving the quality of life for patients and ensuring that the donation process is safe, easy, and rewarding for donors who want to make a difference.

When you work at BioLife, you’ll feel good knowing what we do helps improve the lives of patients with rare diseases. While you focus on our donors, we’ll support you. We offer a purpose you can believe in, a team you can count on, opportunities for career growth, and a comprehensive benefits program, all in a fast-paced, friendly environment.

BioLife Plasma Services is a subsidiary of Takeda Pharmaceutical Company Ltd.

OBJECTIVES/PURPOSE

We are seeking a dynamic and experienced Sr. Manager of Marketing Science to drive and execute strategic initiatives that improve our marketing data and analytics capabilities. You will leverage advanced analytics techniques and data-driven insights to inform marketing strategies, optimize campaigns, and drive business growth. This role requires a deep understanding of paid, owned, and earned media measurement, strong analytics and insights skills, broad knowledge of marketing technologies, and the ability to communicate complex data insights to senior stakeholders. This role is critically important for the success of the Global Forecasting, Pricing, and Analytics (FPA) team and reports to the Marketing and Financial Analytics Lead within the team.

ACCOUNTABILITIES

Leadership

• Lead marketing science initiatives in the development and execution of advanced analytics to support marketing strategies and goals.

• Provide thought leadership on marketing measurement techniques, including the trade-offs between controlled experiments, natural experiments, and multivariate statistical models for different situations.

• Integrity

• Fairness

• Honesty

• Perseverance

• Putting the Patient at the Center

• Building Trust with Society

• Reinforcing our Reputation

• Developing the Business

• Effective Coaching and Counseling Skills

Marketing Science

• Partner with our media agency to ensure we are getting everything we can from our media mix model (MMM) partner.

• Deep understanding and experience with creating and managing marketing attribution solutions, i.e., multi-touch attribution (MTA). Ability to build/maintain in-house solutions and/or work with outside partners as necessary.

• Identify and maintain marketing analytics key performance indicators (KPIs) to track and measure performance.

• Partner with data scientists, IT, and consultants to develop advanced analytical models and dashboards related to marketing.

• Ability to perform statistical analyses and tests to quantify the business value of an opportunity.

• Familiarity with AI/ML applications in marketing.

Reporting and Data Management

• Ensure the accurate and timely delivery of marketing performance reports and insight