Digital Lab Associate Director, Banner Ad Team Lead

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Digital Lab Associate Director, Banner Ad Team Lead is part of the Digital Lab Channel Platforms & Content Optimization team and will be responsible for onboarding, training, and leading a team of banner specialists who create and route banners for Media campaign placement for HCP and Consumer use.

Responsibilities include:

• Onboard, train and lead high performing team of banner specialists who are responsible for iterative banner creation, management and oversight, confirming requirements with brand marketing, creating banners, routing through the material review process for approval, sharing project plans and project status reports, conduct status meetings, follow up / communicate with all stakeholders to ensure on-time, flawless execution.
• Support needs and delivery plans with team members to drive effective end-to-end planning and flawless banner execution.
• Manage, coach, and develop the team to:
  • Learn the business for their respective therapeutic areas/brands.
  • Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
  • Proactively manage workload and continuously look for ways to improve banners to meet brands' objectives and goals by reviewing performance, identifying optimization opportunities, and communicating them to the marketing team.
  • Develop and maintain project documents, timelines, proofing checklists, and status reports.  Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
  • Partner with cross-functional / agency teams to create processes to capture