Senior Marketing Manager, Growth

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role

The New York Times is looking for a collaborative growth marketer to join the Growth Marketing team. You will be part of the cross-functional group that meets subscription growth and revenue goals across our app ecosystem. You will report to the Director of Growth Marketing. You will support important conversion work across our product portfolio, including subscription growth, upgrades, and churn reduction efforts with a focus on mobile app conversion and upsell funnels.

This is a hybrid role based in our New York City headquarters and you will report to the office in-person 3 or more days per week and can choose to work remotely the other days.

Responsibilities:

• Growth Marketing Strategy: Lead the end-to-end execution of acquisition and upsell efforts across marketing and product surfaces. Partner with Product, Media, Creative, Analytics and Insights to define success metrics and achieve them. Write inspiring creative briefs, excel at creative feedback, and use data and insights to improve overall performance. Partner with Strategy on pricing tests and campaigns. Manage churn reduction efforts.
• Lead App Growth Efforts: Act as a subject matter expert in mobile acquisition. Collaborate with app (iOS and Android) product teams, playing an instrumental role in shaping development roadmaps. Use your knowledge in mobile user behavior and identify opportunities to enhance third-party conversion and winback efforts, strengthening the overall mobile funnel health.
• Insights, Testing and Optimization: Mine performance data and conduct category/consumer analysis to determine important drivers and trends that can improve mobile acquisition strategies and results. Shape research briefs that uncover which value props, features and messages to motivate willingness to pay. Use a mix of data and user research to influence product roadmaps and testing priorities. Partner with Product to design and implement complex tests across marketing and product touchpoints to drive measurable improvements in conversion rates.
• Cultural Impact: Be an advocate for marketing's impact on business goals. Become fluent in our mobile products. Participate in our team's culture of training and cross-sharing best practices. Model the values and behaviors of The New York Times. Demonstrate an impact-above-all mindset and a commitment to efficient collaboration with colleagues.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 7+ years experience in marketing, product marketing, or product management, including at least 4 years of insights-driven go-to-market experience
• You have experience implementing and iterating on in-app experiences that demonstrably improve conversion rates and key growth metrics
• Monitor performance results, recommend interventions when needed, and effectively communicate results and actionable insights to leadership promptly
• Experience working collaboratively with cross-functional partner teams to influence the overarching Go-To-Market strategy for full-funnel projects, ensuring cohesion and efficacy throughout the end-to-end customer experience
• Demonstrate experience writing and delivering creative and research briefs, giving constructive creative feedback and leading a growth marketing initiative from brief to execution
• Understanding of cutting edge tools, like GenAI, and ability to ​​proactively identify areas within the marketing funnel and customer lifecycle where they can improve efficiency, effectiveness, and customer experience
• Can operate both autonomously and collaboratively. You have experience identifying and initiating new opportunities. You have a capacity to flex across both planning and implementation needs
• Enthusiasm for collaborating with different disciplines and a commitment to shaping a healthy team culture

#LI-Hybrid

REQ-018306

The annual base pay range for this role is between:$125,000