Senior Planner, Digital

Job Description

Who We Are 

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. 

What You’ll Do 

Media Negotiating & Buying – 25% 

• Oversee and assist in RFP creation and review of partners/site responses, compiles proposal analysis and drive partner negotiations  

• Ensure accuracy of insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol 

• Collaborate with key partners during planning process, including Partners, Creative Agencies and biddable activation teams (e.g. Paid Search, Paid Social, Programmatic)  

• Work alongside other Horizon Media teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions 

Reporting & Analysis –25% 

• Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client 

• Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications 

• Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown 

• Effectively communicate optimization strategies, challenges and opportunities across display, mobile, social and video 

Relationship Management – 15% 

• Develop and maintain strong, mutually beneficial relationships with Horizon Media departments to facilitate problem solving, i.e. Business Solutions, Traffic, Operations, as well as clients and vendors 

• Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership 

• Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships 

• Begin serving as a resource and trusted partner for clients 

Team Management & Delegation – 15%  

• Contribute to other junior team member(s) development (train Assistant P