Social Media Marketing Manager

Barbaricum is a rapidly growing government contractor providing leading-edge support to federal customers, with a particular focus on Defense and National Security mission sets. We leverage more than 15 years of support to stakeholders across the federal government, with established and growing capabilities across Intelligence, Analytics, Engineering, Mission Support, and Communications disciplines. Founded in 2008, our mission is to transform the way our customers approach constantly changing and complex problem sets by bringing to bear the latest in technology and the highest caliber of talent.   Headquartered in Washington, DC's historic Dupont Circle neighborhood, Barbaricum also has a corporate presence in Tampa, FL and Dayton, OH, with team members across the United States and around the world. As a leader in our space, we partner with firms in the private sector, academic institutions, and industry associations with a goal of continually building our expertise and capabilities for the benefit of our employees and the customers we support. Through all of this, we have built a vibrant corporate culture diverse in expertise and perspectives with a focus on collaboration and innovation. Our teams are at the frontier of the Nation's most complex and rewarding challenges. Join us.  
Barbaricum is seeking an experienced and highly skilled Social Media Manager to join our team and take charge of managing our customer’s national brand's online presence. The ideal candidate will be fluent in content management strategies, possess a creative mindset, and have a deep understanding of various social media platforms. They will be responsible for continuously growing employer brand approval, enhancing target audience engagement, and maximizing click-through rates among our key demographics

Responsibilities

• National Social Media Brand Management and Optimization: Oversee and manage the national social media presence of a government agency, ensuring consistency in brand messaging and optimizing performance across all platforms.
• Content Strategy, Management, and Execution: Develop and execute a comprehensive content strategy to drive brand awareness, engagement, and conversion. Plan and create compelling social media content, including visuals and videos, that aligns with the brand's identity and resonates with the target audience, influencers, and tertiary publics. Proficiency in various social media content scheduling platforms to efficiently plan and automate content dissemination across different channels.
• Social Media Advertising: Manage and allocate the marketing budget efficiently to place strategic social media advertisements that consistently deliver impactful results. Monitor and optimize ad campaigns for maximum ROI. Maintain and increase donated media values.
• Social Media Trends: Stay up-to-date with the latest social media trends, algorithms, and best practices to maintain a competitive edge and explore new opportunities for growth.
• Omnichannel Presence and Employee Brand Advocacy: Maintain brand's seamless omnichannel presence, collaborating with marketing teams to integrate social media efforts into broader strategies. Foster employee brand advocacy to enhance the employer brand and credibility, amplifying reach and driving engagement through the power of employees’ voices.
• Data-Driven Decision Making: Analyze social media performance metrics and use data insights to inform and adjust strategies, optimizing content and campaigns for greater effectiveness.
• Stakeholder Management: Collaborate effectively with internal stakeholders, including marketing teams and other departments, to ensure consistent messaging and a unified brand voice across all channels.
• Social Media Live Streaming: Proficiency in managing and optimizing live streaming events on social media platforms to engage the audience in real-time and create a sense of community.
• In-person, Hybrid, and Virtual Event Social Media Marketing: Plan and execute social media marketing strategies for in-person, hybrid, and virtual events. Engage with event attendees, provide real-time updates, and create engaging content to enhance the event experience and increase audience participation.
• Influencer Marketing: Establish and maintain relationships with relevant influencers to amplify the brand's message and extend its reach to a broader audience.
• UI/UX Optimization: Lead digital design concepts to create visually appealing and user-friendly social media content, enhancing the overall user experience and encouraging higher engagement.
• Traditional Marketing and Public Relations: Leverage prior experience in traditional marketing and public relations to incorporate broader marketing and media strategies into social media campaigns.
• Quality Assurance: Have a keen eye for detail and ensure all content meets high standards of quality