Director, Product Marketing

About Us:

Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses.

We’re based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Bessemer Venture Partners, 8VC, Floodgate, Y Combinator, DNX Ventures, Global Founders Capital, Justin Kan, Elad Gil, and more.

We value diversity — in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide’s team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.

As an early stage start-up employee, you’ll have the opportunity to build out the future of business trust. We make audit practitioners’ lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.

About the Role:

The Director of Product Marketing at Fieldguide will lead and scale the product marketing function, owning the go-to-market strategy, positioning, and messaging for our AI-powered platform. This strategic leadership role partners closely with Product, Sales, and Customer Success to drive market adoption, accelerate revenue growth, and establish Fieldguide as the category leader in audit and advisory technology. The ideal candidate is a skilled storyteller, market strategist, and GTM expert with a proven track record of launching and scaling B2B SaaS products. They will build and mentor a high-performing team, develop compelling narratives, and influence cross-functional stakeholders to ensure strong market differentiation and customer engagement.

What You’ll Do:

Product Marketing Leadership & Strategy

• Define the product marketing vision, strategy, and roadmap, aligning with company-wide objectives.

• Build and scale the product marketing function, establishing best practices, processes, and frameworks that drive repeatable success.

• Be the executive partner to Product, Sales, and CS, ensuring Fieldguide’s market positioning, GTM strategy, and customer insights are embedded across the company.

Go-To-Market Leadership

• Lead the end-to-end GTM strategy for new product launches and feature releases, ensuring market impact and strong revenue contribution.

• Drive category creation and leadership, ensuring Fieldguide is positioned as the go-to AI platform for audit and advisory.

• Develop compelling positioning and messaging that differentiates Fieldguide and deeply resonates with our ICPs, from firm executives to practitioners.

Sales & Customer-Centric Enablement

• Partner closely with Sales and CS leadership to define enablement programs that drive pipeline acceleration and expansion opportunities.

• Support the creation of high-impact sales assets, narratives, and training materials that help our GTM teams win in the field.

• Establish a customer intelligence engine, translating insights from clients, analysts, and competitive research into actionable strategies.

Thought Leadership & Market Influence

• Develop a strong industry presence, acting as a spokesperson for Fieldguide through content, webinars, and analyst engagements.

• Help guide the development of executive-level content, including thought leadership, whitepapers, and competitive intelligence.

• Own the industry relations strategy, ensuring Fieldguide is well-positioned in industry reports, rankings, and events.

Team Leadership & Cross-Functional Execution

• Hire, mentor, and grow a high-performing product marketing team (directly or via matrixed leadership).

• Act as a cross-functional leader, influencing teams across Fieldguide to ensure seamless alignment and execution of product marketing initiatives.

• Partner with Demand Gen, Brand, and Comms to craft campaigns that fuel pipeline and market awareness.

About You:

• A Strategic Leader: 10+ years in B2B SaaS marketing, with 5+ years leading product marketing teams.