National Account Manager, ALT Channels

Company Description

Simple Mills is on a mission to transform the way food is made—creating nourishing products with astounding ingredients and amazing taste. Founded in 2012 by Katlin Smith, our brand has redefined center-aisle grocery by delivering better-for-you products made with unique, nutrient-dense ingredients. Today, we’re a category leader and the #1 natural brand in multiple segments, with distribution in over 30,000 stores nationwide.

Now, as part of Flowers Foods, we’re entering an exciting new phase of growth—expanding our reach, accelerating innovation, and amplifying brand awareness, all while preserving the integrity of what makes Simple Mills special. Our commitment to using simple, high-quality ingredients ensures that every bite is both delicious and nutritious. Whether it’s watermelon seed flour in our cookies or butternut squash in our crackers, we craft our products with innovative, wholesome ingredients that deliver extraordinary taste.

Our work has been recognized by Fast Company as a Brand That Matters and a Most Innovative Company, and has been featured in Vogue, Forbes, Women’s Health, and NPR’s How I Built This. In 2024, Inc. named us one of its Best Workplaces, reflecting our dedication to fostering an inspiring and inclusive environment where passionate individuals can make a difference.

Join us as we shape the future of food. Learn more at www.simplemills.com.

Role Description

As NAM, Alternative Channels / Away From Home, you will help build and execute the growth strategy for our Alternative Channels / Away From Home, business, with primary responsibility for Convenience and Drug, while supporting expansion into other emerging channels such as travel and foodservice.

Reporting to the Sr. Director of Club & Alternative / Away from Home Channels, you will play a key role in evolving usage and activating our channel growth plans, managing key customer relationships, and identifying opportunities to expand distribution, drive sales, and build long-term channel capabilities.

This role combines strategic thinking with hands-on execution. You will inherit and grow portions of an existing alternative channels business, including responsibilities transitioning into the Better for You Business Unit, while helping establish the playbook for future growth across Convenience, Drug, engorging channel within the Away from Home.

Responsibilities:

• Lead execution of the Alternative / Away From Home Channels growth strategy, with primary ownership of Convenience and Drug and support for other emerging retail channels.

• Partner with the Sr. Director of Club & Alternative / Away From Home Channels to evolve and activate the long-term channel strategy, identifying new opportunities for growth, distribution expansion, and customer development.

• Manage key customer, broker, and distributor relationships across assigned channels and accounts.

• Assume ownership of existing Alternative Channel business transitioning into the BFY Business Unit and develop plans to accelerate growth and improve execution.

• Develop and execute customer business plans, including assortment recommendations, pricing and promotional strategies, distribution expansion, and new item launches.

• Build compelling, data-driven selling stories and business cases that influence customer decisions and support channel growth objectives.

• Own forecasting, account planning, trade management, and performance tracking across assigned customers and channels.

• Partner cross-functionally with Marketing, Finance, Operations, Innovation, and Category Management to support commercialization, customer execution, and channel expansion.

• Represent the voice of the customer internally while balancing channel needs, brand priorities, and long-term business objectives.

• Support management of broker and distributor relationships to ensure strong in-market execution and customer service.

• Monitor channel trends, shopper behavior, competitive activity, and emerging retail formats to identify opportunities that strengthen our long-term Alternative Channels strategy.

• Performs other projects as assigned

Requirements

• Bachelor’s degree required
• 5-8 years of progressive CPG sales