Vice President of Marketing - Relocation Eligible

Who is Stanley Martin Homes?
At Stanley Martin Homes, we believe your work should have a purpose. With us, it truly does.
Our success starts with our people, and we are proud to foster a culture where every team member is valued and supported. At Stanley Martin Homes, you will work alongside passionate, knowledgeable professionals who are committed to doing the right thing, delivering exceptional homebuyer experiences, and putting homebuyers first.
Stanley Martin Homes is one of the largest 25 homebuilders in the United States and it has been consistently one of the fastest growing. We are proud of the people-first culture that makes it possible.
If you are ready to build a meaningful career and help families find the place they will call home, we would love to connect with you. Join our team and build a career that you will be proud of.
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The Vice President of Marketing is responsible for setting and executing the strategic direction of marketing to drive growth, strengthen brand impact, and support sales performance across the organization. This role leads a high performing team, partners cross functionally, and ensures marketing initiatives are aligned with Stanley Martin’s business objectives, customer expectations, and core values.

Responsibilities and Duties:

Strategic Planning
• Develop and lead comprehensive marketing strategies aligned with corporate business objectives, annual goals, and long-term growth plans
• Translate company mission, vision, and values into actionable marketing priorities across all channels
• Partner with executive leadership to align marketing strategy with sales forecasts, market expansion, and corporate initiatives
• Continuously assess market conditions, competitive landscape, and customer trends to refine positioning and strategy

Team Management and Development
• Lead, mentor, and develop a high-performing corporate marketing organization, fostering accountability, collaboration, and continuous improvement
• Set clear goals, expectations, and performance metrics for direct reports and extended marketing teams
• Provide coaching, professional development, and succession planning to build long-term team capability
• Create efficiencies in team workflows, resourcing, and execution while maintaining high standards of output

Community Sales Performance
• Partner closely with Sales leadership to support community-level sales performance and traffic goals
• Oversee neighborhood marketing strategies designed to drive qualified traffic, appointments, and sales conversions
• Monitor daily and weekly sales trends, adjusting marketing strategies in real-time to maximize performance
• Ensure alignment between corporate marketing efforts and division-level sales priorities

Data Analysis and Insights
• Analyze daily sales data, lead performance, campaign results, and funnel metrics to inform strategy and optimization
• Leverage reporting tools (e.g., Looker) to provide clear insights, trends, and recommendations to leadership
• Balance data-driven decision-making with creative problem-solving to improve marketing effectiveness
• Communicate insights clearly and succinctly to drive alignment and action across teams

Customer Experience
• Champion a customer-first mindset across all marketing initiatives and communications
• Ensure marketing experiences are consistent, relevant, and aligned with buyer expectations throughout the funnel
• Use customer insights and feedback to refine messaging, journeys, and engagement strategies
• Support a seamless handoff between marketing and sales to enhance the overall customer experience

Brand Management
• Oversee and protect the Stanley Martin brand across all marketing channels, divisions, and customer touchpoints
• Strengthen brand awareness and relevance through consistent messaging, creative standards, and storytelling
• Ensure all marketing programs reinforce brand positioning and differentiate Stanley Martin in the marketplace
• Maintain brand alignment across corporate, field, and partner marketing initiatives

Budget Management
• Develop and manage the corporate marketing budget, ensuring efficient allocation of resources
• Evaluate ROI across marketing investments, reallocating spend based on performance and business priorities
• Balance strategic initiatives with cost control while supporting lead generation and brand growth objectives
• Provide financial accountability and transparency in marketing planning and reporting

Digital and Offline Marketing Strategies
• Lead the planning and execution of integrated digital and traditional marketing strategies
• Oversee paid media, digital platforms, p