Sr. Director, Strategic & Regional Marketing

Discovery Education is seeking a Sr. Director, Strategic & Regional Marketing passionate about data, technology, and people to drive our strategic and regional marketing strategies aligned with our GTM teams. Working in close collaboration with Sales leadership, you will define strategic and regional growth strategy that creates a phenomenal prospect and customer experience while also delivering measurable profitable growth across regions and strategic revenue segments.  You will lead a team to develop and execute region-specific full funnel programs and strategic ABM programs that drive pipeline growth, net-new, cross sell, expansion, and renewal revenue.

As an empathetic and energized leader, you have a proven track record of managing and scaling high performing teams responsible for strategy and execution of full-funnel, multi-channel programs and events focused on acquiring new customers, customer expansion, renewal, and cross-sell, that meet or exceed targets. Partnering with Sales and all GTM teams is in your DNA and is foundational to success in this role, ensuring regional marketing strategies align to company pipeline and revenue targets and utilize all levers for growth. Being Cross-functionally oriented, you will also collaborate closely with all marketing functions including Marketing Operations, Demand Gen, Digital, Events and Webinars, Creative, Brand, Communications, and Product Marketing to develop best in class regional marketing activities executed with excellence.

What You'll Be Doing:

• Build, manage, and coach a high-performing and diverse regional and strategic marketing team that supports the sales teams’ success across all segments and regions.
• Own strategic and regional planning including research, forecasting, planning, execution, and performance analysis to drive profitable growth across the funnel.
• Deliver high-impact marketing programs including regional events, region-specific webinars, roundtables, adoptions initiatives, digital campaigns, and strategic ABM campaigns both on time and on budget.
• Develop impactful ABM strategies, frameworks, and execute across the GTM organization with measurable results.
• Partner closely with national campaigns team in quarterly planning cycles to ensure regional programs are leveraging national campaigns and also feeding into national campaign themes
• Drive the relationship, process, and productivity between the Regional Marketing and Sales teams to ensure alignment and regional effectiveness.
• Deliver consistent lead and pipeline analysis for sales leadership to identify gaps and make plan adjustments to ensure delivery of the right metrics aligned with sales priorities.
• Build a culture of experimentation and ROI across strategic and regional marketing, utilizing data to track and analyze effectiveness, generate insights, and optimize all regional marketing channels to maximize ROI and prioritize resources.

Requirements

• BA/BS degree, MBA preferred.

• 5+ years of people leadership experience with success building, motivating, and managing a team of marketers meeting and exceeding targets with significant YoY growth.
• 7+ years of experience in B2B SaaS Growth Demand Generation or Regional Marketing with a track record of delivering concrete business results.
• Data-driven, “test and learn” mindset with experience analyzing results to provide recommendations.
• Experience building and implementing Account Based Marketing strategies and programs.
• Skilled at building successful relationships with field and inside sales to drive cohesive strategies to penetrate target markets, accelerate growth, and impact revenue goals
• Proficiency with digital marketing channels and tactics including knowledge in email, SEM/PPC, SEO, display, paid social, and video.
• Prior ownership and management of a multimillion-dollar budget.
• Strong executive presence, communication skills, and ability to articulate regional marketing strategy, insights, and recommendations to internal and external audiences.
• Innovative, curious, and continuously learning from customers, data, teammates, and market research to develop growth strategies and amplify results.
• Masterful multi-tasker who thrives in fast-paced, team-oriented environment.
• Legal right to work in the United States.

Benefits

We are proud to offer employees and their families a comprehensive benefits package:

• Medical-Dental-Vision
• Health Care Dependent Care
• Short & Long Term Disability
• Life Insurance
• 401(k)
• FSA/HSA
• Paid Time Off
• Volunteer Time
• Employee Assistance Program
• 7 Paid Holidays + Annual Winter Holiday Break (Typi