Membership Associate

Who We Are

American Farmland Trust (AFT) is the only national organization that takes a holistic approach to agriculture, focusing on the land itself, the agricultural practices used on that land, and the farmers and ranchers who do the work. AFT launched the conservation agriculture movement and continues to raise public awareness through our No Farms, No Food message. Since our founding in 1980, AFT has helped permanently protect nearly 8 million acres of agricultural lands, advanced environmentally sound farming practices on millions of additional acres and supported thousands of farm families. Long a pioneering leader, AFT continues to evolve to meet the needs of farmers and ranchers nationwide, adapting its approach to ensure the continued strength and resilience of agriculture and rural communities nationwide.

Job Purpose

The Membership Associate, reporting to the Director of Membership and Marketing, collaborates with AFT’s fundraising consultants and team to facilitate the membership program smoothly and timely.

Position Summary

The Membership Associate, part of the AFT National Communications team, manages membership operations, direct mail production, and digital fundraising, in collaboration with the Director of Membership and Marketing and affiliated vendors.

Duties and Responsibilities

• Review and edit direct mail packages and newsletters; manage data files in the Raiser’s Edge donor database; collaborate with fundraising consultants to produce social media and email content; manage caging service vendor for accurate gift processing and acknowledgements; design and publish donation pages and thank you letters
• Help maintain donor database integrity by accurately updating donor records with information received from donors and caging vendor; and assisting with data clean-up projects;
• Ensure AFT’s online donor systems are properly maintained, regularly importing donor information from donor database;
• Update monthly tracking and revenue reports and prepare ad hoc reports.  
• Approve and monitor vendor invoices and support Director with expense reporting;
• Assist with other membership initiatives, including preparing Workplace Giving applications; coordinating Gift Memberships; helping develop Farmer Membership program; 
• Drafting correspondence and generating occasional in-house mailings; 
• Help produce and manage content, including crafting email series, writing copy, selecting media, drafting social media, designing advertising and social media; 
• Assist with implementation of special membership initiatives, including developing peer-to-peer fundraising program; working with new digital partners; organizing social media campaigns, and supporting staff event strategies to grow membership;
• Work with AFT’s fundraising consultant to manage canvassing program;
• Assist in the growth of the sustaining members program, including cultivation, solicitation and stewardship; and helping to facilitate email solicitations and social media posts targeted to this group;
• Ensure AFT’s online donor systems (Salsa) is properly maintained, regularly importing donor information from donor database;
• Refresh donation pages, online thank you letters, and other assets as needed. Facilitate periodic email appends on our donor database;
• Provide excellent customer service by promptly responding to mail/email/phone inquiries from members;
• Contact donors to resolve questions regarding their donations, or update member accounts;
• Update regular tracking and revenue reports, and prepare ad hoc reports for management;
• Working with others on the Membership team, the Executive Team and the Development team to ensure financial requirements are met and inquiries are answered.

• Required: Experience with data-driven membership/annual giving programs, Raisers Edge or equivalent, and familiarity with CMS and email marketing systems.
• Raisers Edge experience or equivalent required, general familiarity with CMS and email marketing systems required. 
• Background including implementation of online campaigns, day of giving, direct mail, and fundraising on social media. 
• Demonstrated knowled