EDGE Commercialisation Manager

About us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.

About the Function

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the Role

The role reports into the Commercial Transformation Manager with the following job dimensions:

• Ensure consistency of commercial data in systems.
• Consolidate information from different sources to aid the tracking and analysis of commercial investments and results.
• Ensure smooth functioning of the commercial processes related to data and investments.
• Ensure visibility of all system and process issues encountered in the day-to-day operations of the sales team, working with the Commercial Efficiency Manager to address those and guarantee continuous improvements.
• Act as a guide on sales processes and information for Commercial Transformation Projects.

Role Responsibilities:

The EDGE Commercialisation Manager has ongoing responsibilities, including but not limited to:

-Ensure accurate functioning of sales systems and processes

(EDGE, CPD, Trax, UVE, Anaplan):

• Regular review and update of customer hierarchies (direct and indirect).
• Regular update of product hierarchies in UVE sales systems.
• Review outlet matching in UVE together with the supplier to ensure reliable information within the tool.
• Regular update of routes and coordination with the GBO team for adjustments.
• Ensure the right access to needed tools for new joiners.
• Fill in templates and guide the commercial team through processes that generate system changes.
• Fill out templates required for setting targets in the tools.
• Regular update of the outlet database in Trax.
• Conduct UAT (User Acceptance Testing) for new and updated commercial tools to ensure seamless implementation.

-Consolidate system and process issues for continuous improvement

• Lead the Sales Desk tickets, consolidating all commercial issues into one single tracker.
• Raise tickets to respective teams within Service Now or respective solution providers.
• Ensure Product Owners (EDGE, Data, Diageo One, Trax) and the Commercial Effectiveness Manager are aware of issues and have action plans to address them.

-Consolidate information from different sources for effective decision-making

• Consolidate all information on volumes and investments from different systems to guarantee full visibility on the ROI of commercial investments (where the information is not easily acquired from a single source).
• Consolidate sales and execution information into standard templates where not covered by existing or new tools.
• Consolidate and review manual Stock in Trade information collected by the commercial team to ensure data consistency and input for the monthly SIT review.

-Act