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SVP, Omnichannel Solutions Architect
Fingerpaint GroupCedar Knolls, New Jersey, United States, United Statesfull_timeVerifiedPosted 16 Sept 2024
About the role
Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate. The Marketing Technology team develops and executes personalized, data-driven omnichannel campaigns to support client business goals. We are looking for an omnichannel SME with proven leadership skills to lead highly skilled marketing automation and data engineering professionals through the technical design, documentation, implementation, and execution of marketing campaigns. As the leader of the technical teams supporting omnichannel, this individual will be accountable for the automation, data warehousing, and ETL platforms used in brand marketing campaigns. They will collaborate with clients and internal stakeholders to effectively plan, automate, and optimize complex omnichannel programs. They will also mentor and supervise the automation and data engineering specialists that drive this work. Core responsibilities:
- Lead multi-disciplinary technical teams, providing subject matter expertise on marketing automation and data engineering
- Define and contribute to agency processes and documentation related to the delivery of high-quality omnichannel solutions
- Interface with internal teams and client technical partners to plan and implement complex omnichannel solutions
- Oversee technical platforms managing campaign data, including ongoing security checks, system maintenance, and data hygiene
- Develop content for, participate in and lead presentations for internal and external meetings
- Estimate level of effort for marketing automation projects
- Mentor direct and indirect reports, providing day-to-day support, guidance on career progression, and annual performance reviews
- 10-15 years of professional experience in marketing automation, data engineering, or related technical disciplines
- Proven experience leading modern, personalized, omnichannel campaigns
- Prior marketing agency experience and a solid understanding of the digital marketing landscape
- Exceptional analytical and critical thinking skills
- Demonstrated experience managing and growing successful teams
- Strong understanding of email marketing, data warehousing, ETL, and security best practices
- Solid technical skills and expertise with HTML, CSS, AMPscript, and SQL
- Proficiency in PowerPoint, Excel, Tableau
- Current certification(s) in Salesforce Marketing Cloud
- A team player with strong time management skills, the ability to motivate others to deliver excellence, and poise and focus under pressure
- Strong organizational and written/oral communication skills
- Ability to thrive in a fast-paced, rapidly changing environment
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