Performance Marketing Specialist, Social & Display Catalog Sales

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee – whether a team member of Etsy, Reverb, Depop, or Elo7 – you’ll tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Job Description

What's the role?

We are looking for an outcome-oriented Digital Marketing Specialist focused on feed-based Paid Social and Display Channels to join our performance marketing team in Brooklyn!

This person will work across the major paid social and display channels (Facebook, Pinterest, GDA, etc.) where large-scale, dynamic product feed experience is essential. You are accustomed to leading and optimizing performance campaigns with specific direct response goals (ROI, LTV), translating paid media strategy into concrete plans with agencies and internal partners, and executing those plans to reach Etsy buyers around the world. This role requires an understanding of multi-touch attribution systems and processes to use that attribution in optimization.

Please note that this role specifically requires experience with Feed-Based, Product Catalog Ads; candidates with only traditional paid social/display ad experience should not apply.

It's an exciting time at Etsy. We are bringing our mission of making commerce human to life. Join our rapidly growing Marketing organization where your contribution will make a big impact and positive difference in real people's lives. We are constantly exploring new ways to acquire, activate, and retain engaged buyers. We demonstrate daily how data led insights, creativity, and innovative-thinking can craft strategy and campaigns that lead to global growth.

This position will be reporting to the Performance Marketing Manager and the base salary range will be 80,000 - 104,000 USD per year. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. For this role, we are considering candidates based in the US who are either remote, flex, or office-based. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more about our flexible work options and vaccination policy here.

What does the day-to-day look like?

• Supports Etsy’s global growth marketing program towards ambitious performance goals around return on lifetime value and habitual buyer creation
• Lead external agencies and technologies effectively; maximizing service/offerings and recognizing needs for strategic guidance/gaps in internal resources
• Deliver reporting, insights, and forecasts that accurately and appropriately measures channel performance on a daily through annual basis
• Continuously QA product catalog set up to ensure optimal performance, while also developing strategies to optimize attributes and custom labels to surface quality listings in ad campaigns.
• Collaborate with internal, cross-functional partners to strengthen the performance marketing program, such as pixel implementation and feed development and optimization with engineering
• Partner with marketing team members to develop integrated efforts across channels, such as holiday campaigns
• Stay on top of the always-evolving digital marketing landscape, from industry news to emerging technology, with an emphasis on the quickly evolving and mass impacting privacy landscape.
• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualifications

Qualities that will help you thrive in this role are:

• Have 2-4 years of online and direct response marketing experience with demonstrated success in leading substantial paid social and display performance budgets to specific product catalog sales goals
• Material experience managing and optimizing large-scale product feeds and respective catalog sales ad campaigns through automated ad solutions such as Dynamic Ads for Broad Audiences (DABA) on Meta.
• A strong analytical drive, with previous experience with advanced attribution models (multi-touch, LTV, frequency) and sufficient knowledge of major data analytics platforms (Google Analytics, Neustar, Looker, etc.)
• Expanded skill set with marketing technology platforms such as MMPs (i.e. Appsfl